Available nowAloha kakou and Happy Holidays! We laid a huge release on y'all about a week back. And today, we present to you another big release, including Toddler and Youth size tees. For our toddler tees, we have sizes 2T - 4T. Check down bottom for photos and more info.Aloha ToddlersDreamer ToddlerFasi YouthAloha YouthMidnight Special Cheehuu SnapbackBackside of Midnight Special Cheehuu SnapbackThe Midnight Special Tee FrontThe Midnight Special Tee BackNever Die Tee FrontNever Die Tee Front Close-UpNever Die Tee Back Close-Up
Releasing Saturday, Dec. 3rdAloha kakou!Details for this Saturday's release: We have a brand new hat we're introducing to the world called Pohaku which features the letter 'H' (for Hawaiʻi, obviously) stitched in woven-like gray, white and black threading. Pohaku literally translates to rock, stone or mineral. Two ways of looking at it: one, being that Hawaiʻi sits a top the Pacific Ocean made out of lava rock, and the islands having the nickname, "The Rock" (sure you've heard the term, "I need a short vacation off this rock". Two, a cornerstone of what we strive to achieve is education, which is an arduous and difficult balancing act at times, being that we sometimes have conflicting personal issues on certain subjects....
Releasing tomorrow, Nov. 15thAloha kakou!For tomorrow's release, we've teamed up with another local brand, HRDLCK to present a shirt with a sense of humor. We all tend to take life too seriously at times, and while by no means should we always keep our guard down, life is too short to be stressing constantly. HRDLCK's motto is: "HRDLCK is all about Blood, Surf & Beers. Work hard & enjoy life, no matter what." We couldn't agree more. The t-shirt features a back printed graphic of signs you may see on a regular basis, and some that are so outrageous, it borders on hilarious. Despite it all, they should all be heeded. For example, there are certain well known beach breaks...
Releasing Saturday, Oct. 15thAloha kakou!New, dope release for this Saturday. This time we've pulled inspiration from the Israeli Defense Forces; from their legendary Merkava IV tank to be exact. Introduced in 1982 during the Lebanon conflict, it is armed with a "IMI 120 mm smoothbore gun and two 7.62 machine guns for anti-infantry defense." If you follow military history and technology closely, you know that the Israelis have some of the most forward-thinking, sophisticated weaponry and technology (next to the US, of course). The colors are the main inspiration, a dark olive-green shade. For our logo tee, we took these rugged colors and used Birds of Paradise in the logo's design. For our Mua, we used a rip-stop nylon in...
Releasing Saturday, April 9thAloha kakou!This Saturday we're unveiling our second run of our 'Aina snpaback. The first time around we ran it in an all black nylon tape, this time around, we've kept the classic black on black colors however we've used satin this time. Hawai'i embroidered on the front in raised stitching with black braided cord that runs around the hat. The tee that's releasing along with this snapback is dubbed Tron and it's pretty apparent where the inspiration is derived from. The letters (in teal and reflective gray) spell out FITTED, HNL, HAWAII.
