Releasing Saturday, July 20th. Please note: only a select handful of Summer '13 D. 1 hats will be available for purchase online.Aloha kākou!For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it's best. Narrated through a series of graphics that tells the story of a Summer's Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley's Soul Rebel CD and play "Rainbow Country" obnoxiously loud. Fill up the cooler with your beverages of choice and hit the road. If there's one thing Hawaiʻi knows how to do, it's how to take advantage of the season...
Releasing Saturday, June 1st.Aloha kākou!Although the 2010 Census reports state that the Native Hawaiian and Other Pacific Islander (NHPI) population has increased 35% from 2000 to 2010, here in the islands, the Kanaka Maoli make up only 9.0% of the population of Hawaiʻi. The expression "Hawaiian Endangered Species" still holds true today, and not only includes the native Hawaiian population but the Hawaiian monkseal, the green sea and hawksbill turtles, the crested honeycreeper, Hawaiian hawk, nene goose and along with over 200 plant species. It is our kuleana as Kanaka Maoli and locals to remind ourselves of the dwindling populations and educate the next generations so we can do our part to help conserve our people and the delicate inhabitants...
Releasing Saturday, April 27th.Aloha kākou!We're proud to announce our official collaboration with DunkXchange for this year's sneaker convention which goes down tomorrow at Blaisdell. We have two caps: a strapback and a 5-panel camper strap, both feature a suede brim and strap and feature the DXC logo on the front and crest on the back. This run of hats are extremely limited and rare. Although these hats won't be featured in the VIP pack, you will be able to purchase it exclusively at the DunkXchange event as well at FITTED. This hat is also a nod to our friends over at KICKSHI who smashed it with their Hawaii dunks.
Releasing tomorrow, April 13th.Aloha kākou!We're releasing a brand new, blacked out H Pride New Era snapback with tonal H and gold underbrim with black snap. Stay tuned in the next few days for the release details of our Aloha Got Soul x FITTED project!
Available Sat, March 30th at 11 AM. Please note that most t-shirts will be released in-store only, with the exception of 3 designs; all caps will be available in-store and online. Aloha kākou!This past week with the Team at FITTED, which includes Ezekiel Lau, were invited to Kaipoʻi's hale where we had a chance to kuʻiʻai with him and Davin. There, we learned about the different varieties of hāloa, as well as how to malama. Hāloa: it feeds us and our 'ohana, and in turn we Aloha the hāloa; a metaphor for the cycle of life. Itʻs up to us as a society to protect this gift that has been with us for centuries and to keep it in itʻs...
