Releasing exclusively in-store and online this Saturday, March 9 at 11am HST.Aloha kākou!This Saturday, we’re releasing a new FITSTRIKE Escape to Paradise snapback in black with bright neon yellow embroidery, eyelets, and snap enclosure, along with the return of our popular Sons of Aloha tee in a subtle black on black colorway.
Releasing in-store, online, and at select stockists this Saturday, December 13th, 2014.Aloha kākou!We present to you the sixth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come. ʻAukai Aloha StrapbackFeaturing raw indigo denim on the crown and visor, along with moss colored melton wool on the undervisor. The front logo and...
Releasing Tuesday, June 9th.Aloha kākou!The true essence of "Aloha" is much more than a simple "Hello," "Goodbye," or "I love you." Aloha is a lifestyle that is portrayed in the way we walk, how we talk, interact with others and how we behave. If we dig even deeper, there is a story that tells the tale of Hāloa, son of Papa and Wākea (Earth Mother and Sky Father), whom was born prematurely and unfortunately passed away at birth. After the child was buried, a shoot grew in its place, which Wākea named Hāloa, the first taro (kalo) plant. The word Hāloa can be looked at as a respelling of the word "Aloha" and is translated as "far reaching," "long breath"...
Releasing tomorrow in-store and online.Aloha kākou!We're releasing some brand new accessories which is a continuation of the first wave of our Summer D1 which include a new scent for our Aloha Served Daily air freshners (alani/lemi or orange/lemon) as well as some pretty slick BIC lighters emblazoned with our Sons of Aloha print. $5 for lighters or air freshners. Keep it locked here at FITTED as we continue to roll out more from our Summer line!
Available now! Online and in-store.Aloha kākou!Just arrived yesterday is our Sons of Aloha black tank top, also a part of our First Wave of Summer. 100% cotton.
