Releasing exclusively in-store and online this Saturday, October 16 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
This Saturday, we’re releasing a new WESN snapback and Kill Them With Aloha tee under our FITSTRIKE program. The WESN snapback features a navy base with white and red front logo, white side logo, white and red back logo, and a white snap closure. The KTWA tee features a white base with sand and red print.
Releasing exclusively in-store and online this Tuesday, October 12 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
We’re releasing two new private label unstructured strapbacks, along with a new King’s Favorite tee, under Tuesday’s FITSTRIKE release. The Cheehuu and Kahiko strapbacks both sport a bright lemon color with black side crown and back crest, while the Cheehuu features a black front logo and the Kahiko features a multicolored front logo. The King’s Favorite tee features a multicolored print on a black tee.
Releasing at FITTED and Kealopiko establishments, both in-store and online, this Saturday, October 9 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! At a time of transition, this space feels unfamiliar, far removed from the ideas and mindset of HO‘OIKAIKA even. But, In contrast, this is the exact time and the exact moment where inspirational ideas work their magic. Never let the dogma of conceived constructs weigh too heavy. We lean on the pillars at which "HAWAIIAN MADE PROJECTS" exists. Our previously presented capsules touched upon critical discourse such as Governance, Innovation, Ike, Kuleana, and wai wai. We felt it essential to add to this fortification by highlighting Leadership, connection, Identity, and mental...
Releasing exclusively in-store and online this Tuesday, October 5 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
Tuesday’s FITSTRIKE release consists of a new Mua snapback and Day Tripper tee. The Mua snapback features a unique concrete-colored base with black undervisor, black eyelets, black top button, and white snap closure. The front logo is stitched in black, white, and teal, while the side New Era logo is stitched in black and the back crest is stitched in white and teal. The Day Tripper tee features a nice sunset gradient print on the back and a small white print on the front of a black tee.
Releasing exclusively in-store and online this Saturday, October 2 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We’re releasing a pair of private label Kahiko unstructured strapbacks this Saturday under our FITSTRIKE program, along with a new Original Aloha tee. The Kahiko strapbacks come in either royal blue or pistachio, and feature our classic, abstract hula dancer design stitched on the front, a white crown on the right side, and a white crest on the back. The Original Aloha tee features a blue, white and red design on a black base. We also have two in-store exclusives releasing tomorrow (not pictured): a 59FIFTY version of the camouflage/black/neon green Brigante snapback which released on...
