UPDATES RSS



FITSTRIKE RELEASE: MUA SNAPBACK, NIHI SNAPBACK, & WAHINE TEE

Releasing exclusively in-store and online this Tuesday, June 17 at 11am HST. Aloha kākou! Tuesday’s FITSTRIKE release includes a new Mua snapback, Nihi snapback, and Wahine tee. The Mua snapback features a burnt wood base with white embroidery and a white snap closure, while the Nihi snapback features an oceanside blue base with white embroidery and a white snap closure. The Wahine tee features a vintage pin-up-filled crest printed on a white tee.

Continue reading



FITSTRIKE RELEASE: KĀLAI HAWAIʻI 59FIFTY, KĀLAI HAWAIʻI SNAPBACK, KAMEHAMEHA A-FRAME SNAPBACK, & HOʻOLAKO TEE

Releasing exclusively in-store and online this Saturday, June 14 at 11am HST. Aloha kākou! This Saturday, we’re releasing a three-piece denim set and adding a brand new tee called Hoʻolako to our growing repertoire. The Kālai Hawaiʻi 59FIFTY and snapback both feature a full denim base with white and silver stitching on the front, white stitching on the side, and white and blue stitching on the back, while the snapback also adds a white snap closure. The Kamehameha snapback features a new olive cotton canvas crown with denim visor, denim top button, white snap closure, white eyelets, white front embroidery, olive side embroidery, and white and olive back embroidery. The new Hoʻolako tee features a gray and navy print on...

Continue reading



KING KAMEHAMEHA I DAY RELEASE

Releasing exclusively in-store and online this Tuesday, June 10 at 11am HST. Aloha kākou! In anticipation of King Kamehameha I Day on June 11, we’re releasing a capsule celebrating the great unifier of Hawaiʻi. The Kou 59FIFTY features a chrome crown with black visor, black top button, and black eyelets, and also features a black front logo, black side logos, and a black and white back logo. The Kamehameha snapback features a natural hemp crown with black visor, black top button, white snap closure, black front logo, black side logo, and a black and white back logo. Then we have our ʻEkahi design featuring a selectively colorized photo of the King Kamehameha I statue, printed on a purple or vintage...

Continue reading



FITSTRIKE RELEASE: MUA GROWN 59FIFTY, BRIGANTE SNAPBACK, & WHIPPAH SNAPPAH TEE

Releasing exclusively in-store and online this Saturday, June 7 at 11am HST. Aloha kākou! We have a new Mua Grown 59FIFTY, Brigante snapback, and Whippah Snappah tee releasing this Saturday under our FITSTRIKE program. The Mua Grown 59FIFTY features a clean-and-simple black and white color scheme, perfect for everyday wear. The Brigante snapback features a black base with pink, green, and yellow stitching on the front, pink stitching on the side, pink and yellow stitching on the back above a white snap enclosure. The Whippah Snappah tee pays homage to the late, great Mike Sakamoto and his locally famous Fishing Tales TV show, and arrives in black print on a gold-colored tee.

Continue reading



FITSTRIKE RELEASE: FH RETRO A-FRAME SNAPBACKS & WAHINE TEE

Releasing exclusively in-store and online this Tuesday, June 3 at 11am HST. Aloha kākou! We’re tripling down on our FH Retro A-Frame snapback this Saturday, and also dropping a brand new design called Wahine, all under our FITSTRIKE program. The first FH Retro A-Frame snapback features a black crown with dark green visor and top button, along with a white rope across the front, white snap closure in the back, and white embroidery all around. The second FH Retro A-Frame snapback features a royal blue crown with black visor, black top button, white rope, white snap closure, and white stitching all around. The third FH Retro A-Frame snapback features a chrome crown with woodland camouflage on the visor and top...

Continue reading