Releasing exclusively online this Tuesday, April 21 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!We’re releasing a new Mua snapback and new tee design entitled “Colors of FITTED” releasing this Tuesday under our FITSTRIKE program. The Mua snapback features a royal blue base with a colorful Mua logo stitched on the front, made up of red, orange, yellow, green, and white. It also features a green undervisor, red top button, white eyelets, yellow side logo, red and white back logo, and white snap enclosure. The new Colors of FITTED tee is inspired by United Colors of Benetton, known for their unique and sometimes controversial advertisements. Below...
Releasing exclusively online this Saturday, April 18 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!This Saturday, we will be releasing a new FITSTRIKE Slaps Wind 59FIFTY alongside a new Puna Butter tee. The Slaps Wind features a full woodland camouflage base with an all-red flag on the front outlined in metallic gold, matching the crest on the back, while the side New Era logo and eyelets are stitched in black. And just in time for 4/20, we’re bringing back a crowd favorite—our Puna Butter design printed on a forest green tee.
Releasing exclusively online this Tuesday, April 14 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!We’re releasing new set of matching FITSTRIKE Muas this Tuesday, accompanied by a brand new tee design and a new Plateau Technical Short. All three Muas feature a black base with multi-colored front logo, teal visor stitching and side logo, and teal and purple back logo, and finished with a white snap enclosure for the snapbacks. The Ala Ula tee design features a large, colorful motion fade on the back with solid FITTED shield on the front left chest, printed on black or tropical blue. The blush Plateau Technical Short features high...
Releasing exclusively online this Saturday, April 11 at 11am HST. Keiki Gropius tee is available now online.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!Saturday’s FITSTRIKE release consists of a new Vanguard snapback and a new tee design named Diamond Club. The Vanguard snapback features a black base with kelly green undervisor, orange top button, white eyelets, and white snap enclosure. The front logo is stitched in white and shades of orange and green, while the side logo is stitched in white and the back crest is stitched in orange and green. The design is printed in matching orange and green on either a black or white tee.Along with...
Available now online only.Aloha kākou!As we all stay safe at home, we’d like to offer up our April Daily Program offerings—perfect for everyday lounging and cruising, six feet apart of course! Available now in our online store, for April we’ve released a black Mua snapback, white Nihi trucker snapback, grey H Pride Low Profile 59FIFTY, and yellow Nihi strapback, all with white embroidery. We’ll also be releasing a white/clear gel Who The Crown Fits tee and yellow/white Fasi tee.No matter what it is that you do, where you go, who you’re with, whatever the occasion may be, you can always rely on a daily fit and ensure you can always pick one up.As always, ALOHA SERVED DAILY.
