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FRIDAY ONE DAY SALE

Aloha kākou!Tonight at midnight HST, we are having a huge sale on all t-shirts in our online store—for just 24 hours, all tees will be 50% off!* No code necessary, as the discount will be applied automatically at checkout. Sale ends on Saturday at 12am HST.So far we’ve seen some amazing homemade masks being made with FITTED products so we decided to offer a one day sale on tees for anyone who may need more fabric! Let’s see what you can do!Mahalo for your continued support!*Some exclusions apply.

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FITTED HAWAII GIFT CARD

Aloha kākou!Give the gift of ALOHA with our online gift cards! These online-only gift cards will be sent via email and will also be linked to your account when you sign in for quick and easy use. You can pass the code along if you’re feeling generous or just keep it for yourself and keep loading your account for quick transactions later! And don’t worry if the remaining gift card balance is less than the current transaction; you can easily pay the remaining balance with another payment method. We currently are offering the online gift cards in denominations of $25, $50, and $100. And as a special thank you to our customers, for a limited time we are offering the...

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & E KAUA TEE

Releasing exclusively online this Tuesday, April 7 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!This Tuesday, we’re releasing a new Slaps Wind snapback and E Kaua tee under our FITSTRIKE program. The Slaps Wind snapback features a black base with a front flag embroidered in white, pastel orange and mint, while the side logo is stitched in mint and the back crest is stitched in white and pastel orange. It also features a mint undervisor and white snap enclosure. The E Kaua tee features shades of white and grey printed on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, SLAPS WIND STRAPBACK, & GROPIUS TEES

Releasing exclusively online this Saturday, April 4 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!This Saturday, we’re releasing two new FITSTRIKE Slaps Wind hats and a new tee design in two colorways. Both the Slaps Wind snapback and Slaps Wind curved visor strapback feature black bases with yellow, black, and white front embroidery outlined in metallic gold. Both side logos are tonal black, while the back crests are yellow and black, and the snapback also features a white snap enclosure. The new Gropius design is inspired by the work of German architect, Walter Gropius, founder of the Bauhaus School and one of the foremost pioneers of...

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PALISADE SNAPBACK, FLOURISHED BIRD TEE, & PLATEAU TECHNICAL SHORT

Releasing exclusively online this Tuesday, March 31 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!We had a lot of fun imagining and creating the Kōlea collection earlier this year, so we wanted to revisit it with an expansion pack of sorts. This Tuesday, weʻre releasing a new Palisade snapback in the original colors of the Kōlea capsule, with a black base and white, gold, and teal accents all around. Weʻre also releasing a new Flourished Bird tee in black, as well as a new Plateau Technical Short featuring high quality craftsmanship, covered in our unique Armament trilock camouflage. The front left side of the Plateau Technical...

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