Releasing exclusively online this Saturday, March 28 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!Saturday’s FITSTRIKE release consists of a new Mua 59FIFTY and a brand new tee design. The Mua features a red base with yellow embroidery on the side and back, while the front embroidery features white and red-to-yellow gradient stitching. The new Gonzo tee is inspired by the late eclectic author, Hunter S. Thompson, who is most known for popularizing the unique style of journalism known as “gonzo journalism,” as well as being the author of “Fear and Loathing in Las Vegas.” This particular design is based on his book, “The Curse of...
Releasing exclusively online this Tuesday, March 24 at 11am HST.Please note our Kona Street location is closed for the time being.Aloha kākou!We have a new FITSTRIKE Brigante snapback and brand new tee design entitled Maui Wowie releasing this Tuesday. The Brigante features a tiger camouflage pattern covering the front two panels and visor, with the side and back panels made of white trucker mesh. The front logo, eyelets, and snap enclosure are white, while the side logo and back crest are black and white, and the top button is finished in black. The new Maui Wowie tee mixes a vintage advertisement poster look with the potent Valley Isle supply of sativa, printed on a military green tee. STORE CLOSUREDue to the...
A message to our FITTED ʻohana during these ever-changing and unprecedented times.Click the image above for a viewable PDF. See below for the full text. He Pūkoʻa kani ʻāina.A coral reef that grows into an island.A person beginning in a small way gains steadily until he becomes firmly established. Aloha e Na hoa a me FITTED ʻOhana,Over the past 15 years we have been blessed with the unique opportunity of planting seeds; seeds that without water, would have never made it passed the germination stages. The community, culture, and individuals, have been the pillars and roof of which this house was built upon. I am writing this letter and sending it to “OUR” community that has supported and believed in the ideas and...
Releasing exclusively in-store and online this Saturday, March 21 at 11am HST.Aloha kākou!This Saturday, we’re releasing a new Kamehameha snapback and brand new tee design under our FITSTRIKE program. The Kamehameha snapback features a concrete patterned base made of 100% polyester, with a black undervisor and black snap enclosure. The front logo is also stitched in black, while the side New Era logo and eyelets are stitched in white, and the back crest is stitched in black and white. E Kaua, which translates to war or battle, becomes the inspiration behind the new design of the same name. The design features ancient Hawaiian petroglyph-inspired illustrations depicting a large battle, complete with weapons and bloodshed, printed in light grey and black...
"He aliʻi ke aloha, he kilohana e paʻa ai."Love is like a chief: the best prize to hold fast to."ALOHA SERVED DAILY." Itʻs an adage we have been expressing since the very inception of FITTEDʻs existence, dating all the way back to 2007 and has since become ubiquitous, weaving itself into the fabric of the local culture of Hawaiʻi. Although we may have organically envisioned the concept of Aloha Served Daily, we in no way claim to own it. Just as it is with the words "love" or "aloha," the motto is not something that can be simply possessed. Aloha Served Daily is intangible; itʻs a way of life, the way one behaves, how one conducts themselves. An early blueprint...
