Releasing exclusively in-store and online this Saturday, February 1 at 11am HST. Aloha kākou! February 1 marks the beginning of Mahina ʻŌlelo Hawaiʻi, or Hawaiian Language Month, which was first established in 2013 in an effort to embrace and uplift Hawaiʻiʻs native language. In honor of this month, weʻre releasing our Alpha tee, offering a rare look at the first printed Hawaiian language alphabet from 1822 (notice the extra consonants B, D, R, T, and V). The Alpha design arrives on a vintage black long-sleeve tee or a beige short-sleeve tee. Accompanying the Alpha tees is a new Mānoa Mist 59FIFTY and matching snapback. Both the 59FIFTY and snapback feature a dark green base with white, blue, green, yellow, and...
Releasing exclusively in-store and online this Tuesday, January 28 at 11am HST.
Aloha kākou!
This Tuesday, we’re releasing a special capsule celebrating Lunar New Year, featuring two H Pride Grown caps and a Heraldry tee. The H Pride Grown 59FIFTY and snapback both feature a red crown with black visor, black top button, and finished off with metallic gold rush embroidery all around. The snapback version also adds a white snap closure. The Heraldry tee keeps it subtle and clean with black print on a black tee.
Releasing exclusively in-store and online this Saturday, January 25 at 11am HST.
Aloha kākou!
We have a Mua family set and a Brigante tee releasing this Saturday under our FITSTRIKE program. The Mua 59FIFTY, Mua snapback, and keiki Mua snapback all feature a woodland camouflage base with black embroidery on the front and side, black and olive stitching on the back, and black eyelets. The 59FIFTY and snapback versions also add a black undervisor, while the adult and keiki snapbacks both add a black snap closure. The accompanying Brigante tee features a multi-colored print on the back and a white print on the front of a vintage black tee.
Releasing exclusively in-store and online this Tuesday, January 21 at 11am HST.
Aloha kākou!
Tuesday’s FITSTRIKE release showcases one of New Era’s newer silhouettes—the 9SEVENTY stretch snapback—with three of our most familiar logos—Mua, Kamehameha, and H Pride. The Mua shows up on a black base, while the Kamehameha shows up on a cardinal base and the H Pride shows up on an oceanside base, all with white embroidery and white snap closure. Releasing alongside the 9SEVENTY stretch snapbacks is our Roberts Hawaii-inspired Island Hopper tee in navy.
Releasing exclusively in-store and online this Saturday, January 18 at 11am HST. Aloha kākou! This Saturday, not only do we have a new Mua snapback and a brand new tee design, we’re also celebrating 116 Day (our signature Pantone yellow on January 16) with a commemorative tee and limited hand-screening opportunity. The Mua snapback features black front panels and visor, white trucker mesh around the sides and back, a white snap closure, a red top button, and a floral undervisor. The front logo is stitched in white, green, and a yellow-to-red gradient, while the side logo is stitched in orangeade, and the back logo is stitched in red and white. The new Maps design features our coordinates and a linear...
