Aloha kākou!
Since 2005, the sports cap has been our canvas, our cornerstone, and our culture. From 5-panels to campers, snapbacks to dad caps, trucker hats to fitteds, straps, beanies, and buckets. These aren’t just hats, they’re how we move, express, and connect.
January 15 is National Hat Day, and we’re paying homage to the main ingredient with 30% off all headwear starting Wednesday, January 15, until Sunday, January 19, online and in-store (excludes January 18 release).
This is bigger than fabric and stitching; it’s about the fit, the history, and the identity we build through story.
Releasing exclusively in-store and online this Saturday, January 11 at 11am HST.
Aloha kākou!
We’ve got Mua caps for the whole family with this Saturday’s FITSTRIKE release. The Mua 59FIFTY, snapback, A-Frame snapback, and keiki snapback all feature a chrome crown, black visor, black top button, warm-colored gradient stitching on the front, black stitching on the side, and warm stitching on the back. The snapback versions also add a black snap closure. Alongside the Mua family, we’re releasing a Who The Crown Fits long-sleeve tee with white print on a vintage black tee.
Releasing exclusively in-store and online this Tuesday, January 7 at 11am HST.
Aloha kākou!
The prestigious Sony Open tees off this week, so we’re getting into the spirit for Tuesday’s FITSTRIKE release, showcasing two Golfer snapbacks and a Brigante tee. The Mua Golfer features a gray base with white embroidery, white visor rope, and white snap closure in the back. The H Pride Golfer features a woodland camouflage base with white visor rope, white snap closure, black eyelets, white stitching on the front, white stitching on the side, and black and white stitching on the back. The Brigante tee features tonal puff print on an ivy base.
Releasing exclusively in-store and online this Saturday, January 4 at 11am HST. Aloha kākou! We have a brand new Mānoa Mist snapback, Slaps Wind Golfer, and Who The Crown Fits long-sleeve tee releasing this Saturday. The Mānoa Mist snapback features a black base with teal undervisor and white snap closure, while the front logo is stitched in white and a lime-to-sky blue gradient, the side logo is stitched in white, and the back crest and swords logo is stitched in sky blue. The Slaps Wind Golfer features a black base and showcases a small, clean Hae Hawaiʻi on the front above a white rope, while the side has a white New Era flag and the back has a black and white...
Releasing exclusively in-store and online this Tuesday, December 31 at 11am HST.
Aloha kākou!
Tuesday’s release features two Provision snapbacks and a Brigante tee. The Aloha snapback features hunter green tech mesh all around with tonal green stitching on the front, white and green stitching on the back, and a white snap closure in the back as well. The Mua snapback features a black tech mesh base with a brown-to-cream gradient on the front logo, and a black and white crest and white snap closure in the back. The Brigante tee features tonal puff print on a sage tee.
