Releasing Saturday, Oct. 13th.Aloha kakou!Brand new t-shirts for Saturday's release. The tees, which come in both black and red, feature a nene goose on the front with our island camo fill, and the same nene goose on the back with Aloha Served Daily in block letters (white).
Available tomorrow, June 23rd.Photos by Pai'ea ProjectsAloha kakou!We're very proud to introduce our first strapback New Era to the World. Our new Aloha strapback features a grey melton wool upper with white Aloha embroidery and a red brim with a brown leather strap, this hat is extra slick. White embroidery on the FITTED crest and tonal New Era logo. We're also releasing a matching grey ASD Blocks tee with Aloha Served Daily in white and tonal block letters, white crown hit on the back. In light of National Go Skateboarding Day yesterday, we'd like to take some time out and give a big shout out to FITTED Team Rider Nate Nahina, who took home first place at the APB contest...
Releasing Saturday, June 9th. Please note, the tank tops will be an online exclusive only!Photos by: Pai'ea ProjectsAloha kakou!New release for this Saturday. First up: our Thief's Theme pack, comprised of a white tank top and black tee. The graphic consists of the words Hawaii's Not For Sale in block letters, with a Bird of Paradise fill. Both tank and tee have crowns on the back per normal. Since our company's humble beginnings, we have remained firm in our stance on the exploitation of Hawaiʻi's culture and resources. It pains us to even think about the fact that one can just head down to their local hardware store, "buy" Hawaiʻi in bulk, and reinterpret it without a lick of knowledge....
Releasing Saturday, June 2ndAloha kakou!Summertime, in the city! Weather's been super beautiful, even with the high wind gusts. So why not scoop you up some official FITTED summer gear? We're releasing a new tank, Portlock: All yellow with white embroidered crest and crown, and black print of the foreground of the Pacific Ocean with sparse clouds looming overhead.
Releasing Saturday, Jan. 28th.Aloha kakou!Light release for this Saturday. White t-shirt with the classic Aloha Served Daily logo on the back with black, yellow and white colors and black and white ASD logo on the front.
