Releasing exclusively in-store and online this Saturday, October 7 at 11am HST.Aloha kākou!Following the release of the nylon ripstop Day Tripper last month, we have a brand new Cheehuu snapback also made completely out of nylon ripstop, set to release this Saturday. The crown and visor are teal, while the undervisor and top button are black, matching the Cheehuu, New Era logo, and back crest. The eyelets, side crown embroidery, and snap enclosure are all white. Complimenting the Cheehuu are a new Aloha Means Hello tee featuring a teal, pink, and white perforated print on a black base, as well as a Who The Crown Fits tank top with black and teal printed on a white base.
Releasing in-store, online, and at select stockists this Saturday, September 6th, 2014.Aloha kākou!We present to you the fifth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.MAIʻAA bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.KĀLĀ PEPAA collage...
Releasing in-store and online this Saturday, May 24th, 2014.[Photo credit: @ryagra]Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. “Pride of the Pacific” Cheehuu SnapbackThe use of geometric shapes played a large role in Polynesian culture and story-telling; so with our “Pride of the Pacific” pattern, we strived to represent the simplistic beauty of the shapes used to retain our past. Utilizing our classic pattern from 2010, we’ve created this unique Cheehuu snapback for our Legacy collection. It features a black cotton/linen base with white embroidery all around, along with a white snap enclosure. The visor is wrapped in our “Pride of the Pacific” pattern in black and white,...
Releasing Saturday, Jan. 29thAloha kakou.We've brought back an iconic t-shirt graphic that's as much a staple as Aloha Served Daily, our Aloha Means Hello & Goodbye in black on black. Finishing off this pack is a tiffany Aloha New Era embroidered in white, with white crest, crown and New Era hit. A guaranteed sell out, so act accordingly!
