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Releasing in-store and online this Saturday, May 14 at 11am HST. Escape to Paradise A-Frame snapback will also be released at Blue Hawaii Surf, Know1, Paradise Soccer Club, One Eighty Maui, and Rich Rush.Video: @envol_skilletHawaii Glass Bottom Boat: @hawaiiglassbottomboatAloha kākou!We’re keeping the 90’s surf vibe alive this Saturday with the release of our Escape to Paradise A-Frame Snapback and South Side tee and tank top. We’re also very excited to release our latest collaboration with Crooks & Castles, which consists of three tops just for the ladies.The vibrant colors of paradise come to play on our newest A-Frame snapback utilizing our classic Escape to Paradise design, which is inspired by the poster in the film Carlito’s Way, yet switched up...

Releasing Tuesday, July 3rdAloha kakou!Every culture and city has their must-have "necessities" in life. In LA, you have The Recipe: Women, Weed & Weather. In Hawai'i, two essentials that go together like salt and pepper: pakalolo & poke. What better way to unfold from a long day at work then picking up some fresh, 'ono poke & pakalolo and having a small smoke session with our amazing sunset as the backdrop? Can't get any better than that! We've teamed up with our friends over at Crooks & Castles for our second collaboration effort, with an offering of our Pakalolo & Poke snapback, Pakalolo & Poke tee (black and white) which will be available exclusively at FITTED, and the Tri Loc...