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Releasing Tuesday, July 3rdAloha kakou!Every culture and city has their must-have "necessities" in life. In LA, you have The Recipe: Women, Weed & Weather. In Hawai'i, two essentials that go together like salt and pepper: pakalolo & poke. What better way to unfold from a long day at work then picking up some fresh, 'ono poke & pakalolo and having a small smoke session with our amazing sunset as the backdrop? Can't get any better than that! We've teamed up with our friends over at Crooks & Castles for our second collaboration effort, with an offering of our Pakalolo & Poke snapback, Pakalolo & Poke tee (black and white) which will be available exclusively at FITTED, and the Tri Loc...

Releasing Friday, 4/20Aloha kakou!4.20 is just a couple of days away, and as usual, we got our medicinal marijuana connoisseurs covered. Literally and figuratively. For this year's 4.20 release, we have a Pakalolo New Era snapback. Really simple but clean: Black snap with white Pakalolo stitching, black crown and New Era logo, white Shaka hit on the back, white snap and green FITTED tag. Also features a green underbrim and purple sweatband. Our special 4.20 tee, printed on black, has an Aloha Served Daily logo with a marijuana leaf. Backside features, and not to toot our own, but a really ILL Puna Butter graphic: Distributed by Big Island Growers Co-Op, 50 Kilos, Puna District, HawaiiSee you all on Friday! Cheee!