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Releasing this Saturday, March 21st. FITTED + Project Aloha items will be available in-store, online, and at Blue Hawaii Surf. FITTED + Blue Hawaii Surf + Vans restock will be online and at Blue Hawaii Surf only. Please note that no Waiʻaleʻale pairs will be sold at our flagship store. A L O H A !Those five letters, which encompass a multitude of meanings in the Hawaiian language, also completely embody the positive Hawaiian spirit. We see it all around us, and it’s something that we as a shop and as individuals strive to serve on a daily basis. It’s also something that Michael Paz, founder/designer of North Shore Underground (NSU) and Hawaiianbuilt, embraced on a year-long design exercise aptly titled...

Releasing Saturday, April 2ndAloha kakou!For those who may have missed this the first time around, here's round two of our FITTED x Eight Four Skate Co. x Vans pack with updated items. The size run on the Vans are a bit more limited than the last. Also releasing with this revamped pack is an all black Kala hat (pictured above), a yellow logo tee with the kala print on the inside and a blue kala tanktop, along with the white version we released previously.