Releasing this Saturday, March 21st. FITTED + Project Aloha items will be available in-store, online, and at Blue Hawaii Surf. FITTED + Blue Hawaii Surf + Vans restock will be online and at Blue Hawaii Surf only. Please note that no Waiʻaleʻale pairs will be sold at our flagship store. A L O H A !Those five letters, which encompass a multitude of meanings in the Hawaiian language, also completely embody the positive Hawaiian spirit. We see it all around us, and it’s something that we as a shop and as individuals strive to serve on a daily basis. It’s also something that Michael Paz, founder/designer of North Shore Underground (NSU) and Hawaiianbuilt, embraced on a year-long design exercise aptly titled...
Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!Back in Spring of this year we introduced the Waiʻaleʻale pattern, based on Mt. Waiʻaleʻale on the island of Kauaʻi, one of the wettest spots on earth. The idea that water surrounds us here in Hawaiʻi—from the waterfalls up in the mountains, to the inland rivers and streams, and down to the beaches all around us—gave way to the concept behind the design, and ultimately became the perfect catalyst for the collaboration between two local Hawaiʻi-grown companies and an activewear company with heavy ties to the surfing world.This Saturday we continue with our Waiʻaleʻale Collection, teaming up with Blue Hawaii Surf and Vans to present one...
Releasing Saturday, April 2ndAloha kakou!For those who may have missed this the first time around, here's round two of our FITTED x Eight Four Skate Co. x Vans pack with updated items. The size run on the Vans are a bit more limited than the last. Also releasing with this revamped pack is an all black Kala hat (pictured above), a yellow logo tee with the kala print on the inside and a blue kala tanktop, along with the white version we released previously.
Releasing Monday, Feb. 14th (Valentine's Day). 75 pairs only! Aloha kakou!This Monday, Valentine's Day, we're finally releasing our second footwear project. As you know by now, we've teamed up with Eighty Four Skate Co. and Vans to construct a Vans model. The model for this Vans is an Era Pro constructed of black linen with single stitch embroidering in a multitude of colors as seen on our O.G. black kala. For those who may not have been around for our Kala releases, we'll give you a small rundown on this: Kala roughly translates to money in Hawaiian, and you know all the saying: "Money is the root of all evil." We've flipped this concept into something a lot more positive....
Releasing Monday, Feb. 14th (Valentine's Day)Aloha kakou!By now, we're pretty sure you've heard the news about our upcoming collaboration between 84 Skate, Vans and ourselves. We're extremely excited about this project and has been a long-time coming. We'll have a more concise blog with more information in the coming weeks; for now we just wanted to get the news out there officially from your 'ohana. The model for this Vans is an Era Pro constructed of black linen with single stitch embroidering in a multitude of colors as seen on our O.G. black kala.
