Releasing this Saturday, March 21st. FITTED + Project Aloha items will be available in-store, online, and at Blue Hawaii Surf. FITTED + Blue Hawaii Surf + Vans restock will be online and at Blue Hawaii Surf only. Please note that no Waiʻaleʻale pairs will be sold at our flagship store. A L O H A !Those five letters, which encompass a multitude of meanings in the Hawaiian language, also completely embody the positive Hawaiian spirit. We see it all around us, and it’s something that we as a shop and as individuals strive to serve on a daily basis. It’s also something that Michael Paz, founder/designer of North Shore Underground (NSU) and Hawaiianbuilt, embraced on a year-long design exercise aptly titled...
Releasing this Thursday, August 28th, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!This Thursday we are releasing another stand-out piece from our Waiʻaleʻale collection. Designed and customized from the ground up using our own in-house specs, we present a new lightweight, breathable windbreaker—aptly named Ahu Laʻi as a nod to the ti leaf rain coats used in ancient Hawaiʻi.The Waiʻaleʻale Ahu Laʻi is made up of a lightweight nylon rip-stop material, featuring an all-over sublimated print of the Waiʻaleʻale pattern. Trilock accents are seen throughout, including the adjustable velcro closure on the wrists and the stitching on the back ventilation flap, which adds breathability. It also features adjustable drawcords at the waist and hood to help achieve the...
Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!Along with the Waiʻaleʻale Vans Era Pro releasing on Saturday, we will also be releasing a special Blue Hawaii Surf co-branded pullover hoodie and tee at the same time. The heather gray pullover hoodie features the Aloha script on the front filled with the Waiʻaleʻale pattern, outlined in white. The back features a small white crown with the Blue Hawaii Surf logo underneath. The white tee features the same front design, this time outlined in black, along with a black crown and Blue Hawaii Surf logo on the back.The FITTED + Blue Hawaii Surf Waiʻaleʻale Aloha hoodie and tee will release alongside the Vans Era Pro...
Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!Back in Spring of this year we introduced the Waiʻaleʻale pattern, based on Mt. Waiʻaleʻale on the island of Kauaʻi, one of the wettest spots on earth. The idea that water surrounds us here in Hawaiʻi—from the waterfalls up in the mountains, to the inland rivers and streams, and down to the beaches all around us—gave way to the concept behind the design, and ultimately became the perfect catalyst for the collaboration between two local Hawaiʻi-grown companies and an activewear company with heavy ties to the surfing world.This Saturday we continue with our Waiʻaleʻale Collection, teaming up with Blue Hawaii Surf and Vans to present one...
Releasing this Tuesday, August 12th. See below for release locations.Aloha kākou!Starting tomorrow and going on throughout the month of August, we will be releasing pieces from our newest Waiʻaleʻale Collection, on which we were fortunate enough to team up with some of our great friends within the industry. The entire collection revolves around our much loved Waiʻaleʻale pattern, as an extension of our Spring Delivery 1 Collection from earlier this year.For the first release from this collection, we teamed up with our friends at Blue Hawaii Surf on a special Waiʻaleʻale Aloha snapback. It features a full micro-ripstop crown and visor in black, along with raised Aloha embroidery on the front, fully sublimated with our Waiʻaleʻale pattern. It also features...
