Releasing in-store and online this Saturday, June 21st, 2014.Aloha kākou!We present to you the second release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.KĀLĀ PEPA"Kālā" or what we call "Kālā pepa" refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentallity that dominated the times.When Capt. James Cook introduced the outside world to a once thriving Hawaiian culture, it became important to establish a currency for the...
Releasing in-store and online this Thursday, June 19th.Aloha kākou!Tomorrow’s FITSTRIKE release consists of a 59FIFTY H Pride. It features a moss base with a navy visor and top button. The front H Pride logo, side New Era logo, and back crest are stitched in white. Limited to only 50 pieces.
Releasing in-store and online this Tuesday, June 17th.Aloha kākou!On Tuesday, we will be releasing a Kulāiwi snapback under our FITSTRIKE program. This hat features a cardinal base with black undervisor, side New Era logo, eyelets, and top button. The front “honolulu” logotype is embroidered in white along with the crest in the back. The white snap enclosure completes the look. Only 50 pieces were produced.
Releasing in-store and online this Saturday, June 14th, 2014.Aloha kākou!We are proud to present to you the first release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.Maiʻa BucketFeatures the Maiʻa pattern printed on polyester poplin, with a mango top panel. Maiʻa Pacific Standard 5-Panel CampFeatures the Maiʻa pattern printed on polyester poplin for the entire base with our Pacific Standard label stitched on the front. Also features white side crown and back crest embroidery along with a black clip enclosure. Maiʻa Who The Crown Fits Tee – NavyOur standard logo on a...
For our Summer 2014 collection, we’re taking it back to the early to mid-1900’s, from the annexation of Hawaii to our admittance into statehood and beyond. The overall theme is “Perception,” and with that we focus on the tourism boom in Hawaii and the perception of outsiders looking in vs. the insiders looking out. The hula shows, tiki bars, wahine in grass skirts, and everything in between — there was a grand perception of Hawaii that wasn’t necessarily matched from the inside.The entire collection revolves around three patterns: Maiʻa, Vanquish, and Kālā Pepa, with all three relating to either an outside or inside perception of Hawaii during this time period. Please stay tuned as we bring you pieces of our...
