Releasing in-store, online, and at select stockists this Saturday, July 5th, 2014.Aloha kākou!We present to you the fourth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.VANQUISHThis pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem. Vanquish Mua SnapbackA...
To all of our dear ohana who participated in our #30daysofFITTED challenge, we want to wish you our most humble and sincere mahalo for your unmatched dedication, support, and aloha. It was amazing for us to witness all of your collections while getting to know each of you a bit more personally. You continue to inspire us with all your love. Aloha! MAHALO HUNTERS from FITTED on Vimeo.
Releasing in-store and online this Tuesday, July 1st.Aloha kākou!This Tuesday, we will be releasing a Kulāiwi 59FIFTY under our FITSTRIKE program. This hat features a navy base with a black uppervisor, along with a gray undervisor and side New Era logo. The front “honolulu” logotype is embroidered in white along with the crest in the back. Only 50 pieces were produced.
Releasing in-store and online this Saturday, June 28th, 2014.Aloha kākou!We present to you the third release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.VANQUISHThis pattern is an amalgamation of Hawaiiʻs lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Indigenous birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.KĀLĀ PEPAA collage of early Hawaiian...
Releasing in-store and online this Tuesday, June 24th.Aloha kākou!We will be releasing a new Mua snapback tomorrow under our FITSTRIKE program. It features a gray base with black uppervisor, side New Era logo, and back crest. The undervisor, eyelets, and top button are purple, which match the various shades of purple that appear alongside black and white on the front Mua logo. It also features a white snap enclosure around the back. This release is limited to only 50 pieces.
