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"WEST SIDE" TANK TOP & ORANGE KAMEHAMEHA

Releasing in-store and online this Saturday, January 4th, 2014.Aloha and Hauʻoli Makahiki Hou! As we leave 2013 behind, we want to wish you and yours a great and prosperous 2014!We’re starting the year off right with a couple of new releases. First off we have our popular "West Side" design in white on a black tank top, small on the front left chest and large on the back. We’re also releasing an orange Kamehameha 59FIFTY fitted with white embroidery and woodland camo covering the visor and top button.

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HOLIDAY 2013 D2 "WE SWIM WHERE THE SEA IS DEEP"

Releasing in-store and online Tuesday, December 17th, 2013.Aloha kākou!In Holiday D1, we took it to the sky as we showcased our ʻio inspiration and our airborne creed “We Donʻt Fly Half Fast.” That unique hawk eye perspective is what we focused on for our theme and carried the message across the entire collection.For Holiday D2, we chose to flip the perspective and show you another view that we idealize. In keeping with our military theme, we switch from Air Force to Navy as we embark on the vast blue sea. As humans, it is a natural instinct to want to explore what's around us. We've discovered new lands, traveled to the moon, identified new stars in the heavens, yet the...

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HOLIDAY 2013 D1 PT2 "WE DONʻT FLY HALF FAST"

Releasing in-store and online this Saturday, December 7th, 2013.Aloha Kākou!Black Friday and Cyber Monday may be over, but we are going to keep flying full speed. Living up to our creed "We Donʻt Fly Half Fast," we present part 2 of our Holiday D1 collection. The second wave of this collection consists of 9 tees, 1 raglan tee, and 1 women's v-neck tee. "Half Fast Logo" Tee – Black (100% Cotton)Our ʻio is front and center on this tee, with our name filled with island camo arching across the mighty hawk, all outlined in reflective 3M. "Fly or Fall" Raglan Tee – Red/Gray (60% Cotton, 40% Polyester)We brought back the same raglan tee from our D1 PT1 drop featuring our morale patch over...

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BLACK FRIDAY 2013 "PŌ PAUʻOLE"

Releasing in-store on Black Friday, November 29, 2013. We will open at midnight and we will close when everything is sold.Black Friday has always been an important day for us. We strive to create an event that you—our ‘ohana—will enjoy coming to and leaving from. For us itʻs not just a sale, but a great experience.Last year we embraced the dark with our ‘Ele‘ele Ambush in the Night collection. This year we wanted to explore the dark a little deeper, through the teachings of our Hawaiian ancestors. While cultures around the world have their own beliefs on the creation of life, ancient Hawaiians used the Kumulipo (creation) chant to tell their story. They believed that the creation of life happened...

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