Releasing in-store and online this Saturday, February 15th.“Mōhala i ka wai ka maka o ka pua” (Unfolded by the water are the faces of flowers).Starting off with this powerful quote, we build upon its principle meaning: Water is needed to sustain life. It plays a crucial part in the growth and prosperity of all living things. In Hawai‘i, we’re surrounded by it, we use it for nourishment and entertainment, and we ultimately embrace it.Hawai‘i is also home to one of the wettest spots in the world. Mt. Waiʻaleʻale, also known as the Heart of Kaua‘i, averages about 450 inches of rainfall annually. Its precipitation supplies numerous waterfalls, sending down rushing streams on all sides to feed the only navigable rivers...
Releasing in-store and online this Tuesday, February 11th, 2014.Aloha kākou!Just in time for Valentine's Day, we're releasing a special His & Hers Valentine's pack. Our new “Aloha to Everyone” men’s tee comes in black while the women’s sleeveless tee comes in assorted colors. Both tees feature our crown on the upper back. Releasing in very limited quantities.(Photos by Andrew Tran)
Releasing in-store and online this Saturday, January 25th, 2014.[Model Ryan Yamamoto looking toward the site of the old Honolulu Fort.]Aloha kākou!As many of you know, we here at FITTED have a deep affinity for Hawaiian culture and we enjoy passing anything we learn on to our friends and family. This Saturday, we have a special quickstrike release, aptly titled “Kekuanohu.” Utilizing our newly dubbed Kulāiwi (homeland) graphic, we pay homage to the old Honolulu Fort.In the early 19th century, King Kamehameha granted Russian fur traders permission to build a simple storehouse close to where Aloha Tower stands today, but they instead constructed a fort and raised their Russian flag. When King Kamehameha learned of this, he kicked them out and...
Releasing in-store and online this Saturday, January 18th, 2014.
Aloha kākou!
This Saturday we’re releasing a new Kamehameha snapback specially designed for the Kamehameha Schools Surf Team, featuring white embroidery and top button on a deep navy base. A gray undervisor and white snap enclosure finish off the look. To go with the hat we’re also releasing our classic “Aloha Served Daily” tee in navy with white print.
Releasing in-store and online this Saturday, January 11th, 2014.Aloha kākou!This Saturday, we’re releasing a new Kamehameha snapback, with a deep navy crown and undervisor, tan visor, and red Kamehameha embroidery and snap enclosure. Also releasing with the hat is a new Native tee in heather gray with guava fill and white outline.
