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Releasing exclusively in-store and online this Tuesday, March 22nd at 11am HST.Please note that because of the A-Frame’s unique fit, there will be two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.Photo: @b_ryan & @therodmeisterAloha kākou!For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold...

Releasing Tuesday, April 19thHafa Adai!. This pack is for our Chamorro bredrens and sistrens out in the Pacific West! Despite the many miles that separate us from the rest of our Polynesian / Austronesian Universal family, we're still just that, a family. There may be slight variations in our native tongues, however we still share the same body (the Pacific Ocean), bloodline (Polynesian / Pacific Islanders) and cerebral cortex (our collective knowledge, wisdom and understanding, all passed down by our ancestors with a rich and unique history). We are the original people of the Pacific! With that said, we present to you our Hafa Adai pack. The term Hafa Adai means Hello in the Chamorro language, the native tongue of...