Releasing in-store and online this Saturday, November 23, 2013.Aloha kākou!Hawaiians were always taught to look at things from all perspectives. While the ‘io (hawk) is in flight, it maintains a watchful eye over all that occurs. A hunter with impeccable vision and prestige, he shall forever be an aliʻi of the sky. This is precisely why the ‘io adorns the morale patch of our military inspired airborne collection. Our squadron creed "We Don't Fly Half Fast" embodies our commitment to excellence in all that we do with zero hesitation. We don't fly half fast, we fly FULL SPEED.The 1st wave of our D1 collection consists of 7 t-shirts for men, and 1 for the ladies. All garments feature our special...

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Releasing tomorrow, Sept. 7thAloha kakou! Hope everyone had a incredible and safe Labor Day weekend. Being that most of us took the day off yesterday, the regular release for today has been pushed forward to tomorrow. This release is a t-shirt, dubbed 'Io and is our way of raising more awareness about the endemic and near-threatened species of Hawaiian hawk. The 'io is only found on the Big Island and is considered by natives to be 'aumakua and sign of royalty due to it's lofty flight. Steve Miller Band - Fly Like An Eagle

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Available at 11 AM today.Aloha kakou!We'll be releasing this pack today at 11 AM. The pack consists of an all-white Kamehameha (All hats are limited to 30 pieces!) that represents the Hawaiian hawk, or 'io [1. 1]. The 'io is the only hawk native to Hawai'i and can only be found on the Big Island [2. 2]. Although this specific species of hawk are considered endangered in the continental U.S. and protected under law, the IUCN has classified this species as Near Threatened [3. 3]. The 'io is also regarded as ʻaumakua, especially to Hawaiian royalty; more specifically the ali'i [4. 4]. Next up is our Aloha Served Daily tee that pays tribute to the legendary LOVE Park (JFK Plaza)...

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