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Head's up on this release, the GSW Kamehameha's are limited to 30 pieces, so please act fast before they're out of the park! Shout out to all of our Bay Area heads, this one's for y'all! Cheee!

Releasing Saturday, April 24thAloha kakou!This Saturday's release focuses on the turn of phrase, keep it moving, or as Mr. Shawn Carter put it, on to the next one. In a nutshell: if someone is biting verbatim what you're doing, if someone says one thing and then fully flips the script on you, if someone is exploiting something you hold true to your heart, refocus that negative energy into positive and keep it moving, on to the next one! This Saturday's pack combines a t-shirt and Kamehameha straw fitted. The cap: an all black Kamehameha with a tonal straw brim, all black satin lining with our Tools of the Trade print. The shirt features the slogan "On to the next one"...

Releasing this Saturday, Jan. 2nd.You may have wondered who the two men standing on either side of the seal, sealed in the Hawai'i Coat of Arms, and let us tell you, there is a very interesting story regarding these two mysterious individuals. The two men, whom are actually brothers, were the sworn-to-secrecy guardians, or kahu tasked with covertly burying the iwi or bones of Kamehameha The Great. The brothers' names were Hoapili (which means "attached to the bosom," one of Kamehameha's closest companions) and Ho'olulu. The story of the burial of Kamehameha's iwi starts on a pitch-black night, Ho'olulu surreptitiously extracted and removed Kamehameha's casket from atop the Ahu'ena heiau, made the trek down to an undisclosed beach where he...

Releasing tomorrow, Thursday, December 10th.For tomorrow's release, we're debuting our first v-neck tee, properly titled Isolation. The v-neck, printed on black, features single, individual spaced-out trilocks that 1. represent the stars that light up at night over the vast stretch of Pacific Ocean, used to circumnavigate the greatest body of sea by our Hawaiian ancestors. 2., it also represents a metaphor of how isolated an island we are from the nearest piece of mainland, yet despite the expansive distance, we're always continuously carving out our own niches and reinventing ourselves. With this v-neck is a custom Kamehameha featuring a teal brim and red Kamehameha logo. Limited amounts in the Kamehameha, so please respond quickly.