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Releasing tomorrow, Tuesday June 23rdHalf-man, half-amazing. No, we're not talking about Clark Kent or his spandex-wearing ego here. Although many would believe if Hawaii ever had a real life Superman, hands down, that title would have to be given to Kamehameha The Great. Besides the greatness he's done for our islands, he was the only warrior who was able to lift the substantialy heavy naha stone located in Hilo. The prophecy was said that whomever moved the naha stone, a wopping 2 1/2 tons of pure, stubborn rock, would be the one to unify the islands, and we all know how that story ends! Kamehameha moved this stone at the tender age of 14, and literally flipped it over. With...

Releasing this Saturday, May 30th.Aloha. We're proud to announce that the release of our long-awaited project with Kekoa Cazimero finally has a release date on the horizon. Here's a short bio for those unversed in Koa's history: Born and raised on the East side of O'ahu (Waimānalo to be specific), Koa graduated from Kaiser High School as valedictorian in 2007 and since the start of his surfing career, has won 5 state titles. Many of Cazimero's (he also bears relations to The Brothers Cazimero) first waves were caught at Cockroach Bay (Baby Makapu'u); these days however, you can catch Koa at either of his two favorite breaks: Sandy's or [Ala Moana] Bowls. Dubbed the "Ambassador of Aloha" (via ESPN), Kekoa...

Out today.Knowledge 101: The Sun accounts for nearly 99% of our solar system's mass, and although nearly 93,000,000 miles away from Earth, produces Light which travels this exact distance at approximately 8 minutes and 9 seconds. The mass energy produced from the Sun (sunlight) is what accounts for almost all life supported on Earth. Case in point: plant life is supported through photosynthesis. Besides supporting life on Earth and giving light to the nine other planets in our solar system, the Sun produces Vitamin D which is great for your skin (in lesser amounts, obviously) and yields some intoxicating, jaw-dropping sunrises and sunsets. The relevancy to this new pack? Shadows.Our Sun casts "human visible shadows when its apparent magnitude is...

Aloha.Releasing Saturday (May 2nd). For the past 4 years now, we’ve been using cultural & societal references from both past and present in which we use to instill and implement into the majority of our merchandise / product. We’re all proud of our who we are, where we come from and what we represent; Hawaii being the main focal point. We sometimes normally delve deep into the history books to find the right components to use as our foundation for these goods, as with this pack. For those who don't know, Kihei is not just a city in Maui, but also a shawl or cape which mainly royalty (ie. Ali'is) had the privilege to wear over their shoulders, either made...