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Releasing Saturday, May 21stAloha kakou!This Saturday we're releasing a t-shirt / cap combo dubbed Kona Street Hooligans. With the t-shirt, we've collaborated with our good friends over at V-Lounge. Why Kona Street Hooligans? Well, contrary to popular belief that we're all delinquent, derelict hooligans, we're simply not that. We're just young business-minded nonconformist individuals focused on enlightening others as well as ourselves. So in a way, it's a way to poke fun at such expressions. Oh yeah, new Mua: all black with different gradients of green with orange and white on the Mua logo, orange underbrim and white top button.

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Aloha.Although skateboarding had it’s humble beginnings in the ‘70s, it became a little more fashionable and picked up it’s mass appeal in the ‘80s. This is when it started picking up as a sort of lifestyle, and more skaters were inclined to hit certain street spots versus the slopes of backyard pools, concrete skateparks and banks. Flat ground became more prevalent with certain key revitalizations & innovations such as urethane wheels, different board sizes & shapes as well as truck sizes. This generation of skaters had a more care free, do-it-yourself outlook on things, which made an easier progression in street and vert tricks. Skaters such as Steve Caballero, The Gonz, Mike Vallely, Natas Kaupas and Tony Hawk kept reinventing...

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