UPDATES — Skateboarding RSS

Releasing Saturday, August 7thAloha kakou!Saturday's release is a salute of sorts to the world renowned skateboarding company known as Santa Cruz Skateboards, taking elements from their legendary icon and adding our esteemed slogan and Hawaiian flavor to it. Releasing alongside the Freewheelin' tee is a custom Pride fitted saturated in red and gold, drawing back to the colors featured on the shirt.

Releasing Tuesday, March 9th.This Support Local Skateboarding pack features 35 limited edition skateboard decks sold exclusively at APB, 100 custom trucker caps sold at both FITTED and APB, and 40 custom tees sold exclusively at FITTED. Please support FITTED family member Kenneth Brimer and his fight against leukemia. Kenny is currently in the process of receiving a bone marrow transplant and all proceeds from this pack will help with his rapidly growing medical expenses. We had the chance to ask Kenny a few questions about his situation and what his plans are for the future. Enjoy. Aloha.Words and interview by: Rene Matthyssen1. So brother Kenny, you and I go way back, but for those who don't know, please let everyone know how...

Releasing tomorrow, August 29th.Over 25 years of Skateboarding history is included in this collection of stickers. These stickers range from classic collectibles to island companies that supported the early skateboarding years here on the islands. Every one of these stickers were free, somehow acquired from a traveling pro at a demo, contest sticker toss, friends who were sponsored by various companies, raiding company warehouses, sponsorship packages, or stolen from skate shops. These are the real deal and the contemporary skate art will never compare. There aren't many brands whose graphics haven't been influenced or straight up bit completely from classic skateboard art. (Present company included) Take a close look and spot some of your favorites.Details of the product are as follows: On deck is a...

Aloha.Although skateboarding had it’s humble beginnings in the ‘70s, it became a little more fashionable and picked up it’s mass appeal in the ‘80s. This is when it started picking up as a sort of lifestyle, and more skaters were inclined to hit certain street spots versus the slopes of backyard pools, concrete skateparks and banks. Flat ground became more prevalent with certain key revitalizations & innovations such as urethane wheels, different board sizes & shapes as well as truck sizes. This generation of skaters had a more care free, do-it-yourself outlook on things, which made an easier progression in street and vert tricks. Skaters such as Steve Caballero, The Gonz, Mike Vallely, Natas Kaupas and Tony Hawk kept reinventing...