Available in-store only, excluding the Pacifica strapback and Cheehuu New Era fitted. Releasing Saturday, Dec. 1st.Aloha kakou!Our Holiday delivery one has shipped out to all of our wholesale accounts. Our mainland ʻohana should be able to start purchasing from any of our select authorized stockists. In this release, we're offering a new Islanders raglan tee, a khaki Cheehuu New Era fitted, Aeron tee, Aloha New Era snapback, Ashy to Classy tee (navy blue), ASD logo longsleeve, Locally owned tee (red), Hukilau (black) crewneck, Pacifica (gray) pullover and Pacifica strapback.Islanders raglan x Cheehuu khaki New EraAeron tee x Aloha snapbackAshy to Classy tee x Aloha snapbackASD Logo longsleeve x Aloha snapbackLocally Owned tee x Aloha snapbackLocally Owned tee x Aloha snapbackHukilau...
Available in-stores and online nowReshipment of our Manoa Mist crewnecks which sold out quickly the first time around. Hurry down and grab yours, even if that means you have to leave class.
Releasing Saturday, March 10th.Aloha kakou!Nice little update for Saturday and we predict this one is gonna be ghost really quick! A green crewneck sweater and tee, both with a vintage Hawai'i look with our usual twist on things. Those of you who have our OG Les Murakami UH caps, this is the kit for that! And perfect timing as this bi-polar winter weather keeps switching up on us. Come through, scoop em up and represent!
Releasing this Saturday, November 21st.With Christmas rapidly approaching us around the corner, we've shifted our seasonal focus on just that: the winter season, while keeping the Hawaiiana culture intact. And while many upstarts and well established companies are clearly out there exploiting Hawaiian culture, traditions and customs just to make a quick buck, we're sitting back and shaking our heads. Without knowing, at first glance, it would look as if we're doing the same; but if one looks further, you would realize that we're educating as opposed to exploitation. "The proof is in the poi." But you already knew that. Turning our attention to this new pack, dubbed "Pair-a-dice" (a play on the words "a pair of dice" and "paradise")....
