Releasing Saturday, Oct. 8thAloha kakou!Along with our Primo pack dropping tomorrow, we also have a new pack dropping on Saturday. Dubbed All Roads Point To Hawai'i, the concept behind this is that we and a lot of the rest of the world look at Hawai'i as the center stage of the world. From a government / military perspective, it's one of the most strategic places to set up military and naval bases (despite our objections). It's a great place for import and export of commerce and if you ever plan on flying from the US mainland to anywhere across the Pacific, chances are you will end up stopping by Hawai'i anyway. Even in recent years, Hawaiian culture has infiltrated mainstream...
Releasing tomorrow, Sept. 27thAloha kakou!We brought back another customer favorite, our Kakau tee with a green and black Kamehameha New Era with white logo and silver crest and crown.
Releasing tomorrow, Sept. 20thAloha kakou!Tomorrow's release is a nod to a fad that went down in the 80s during the peak of the muscle car culture, when brothas used to airbrush the side of their cars to give it a personal touch, in wild colors, including flames and other random objects like waves, sharks and tikis. For example, you'd see a big block Toyota Corollas (Shoyu burners) with the name Tropical Storm on both doors with a crazy paint scheme that references the car's name; palm trees, the sea, dope local girls, etc. The colors also tie back to the 80s, when bright neon was in effect. Printed on a black tee with Tropical Storm in pink and teal; pink...
Releasing tomorrow, Sept. 17thAloha! Quick update for tomorrow's release: we'll also be releasing this new Kamehameha New Era colorway that just arrived at our doorsteps. Teal and orange with a white Kamehameha hit. Good to go! Tell a friend to tell a friend.
Hilo On My ChestBy Daniel Ikaika ItoReleasing this Saturday, Sept. 10th (in-stores and online) Hilo is on the rise, homey. Paie’a Projects and Fitted are teaming up, once again, with a basketball jersey and New Era fitted cap. This Hilo pack recognizes the modern and historical influences of the capital of Hawai‘i County.It’s sons and daughters are doing it big in mainstream culture. The eastside of Moku o Keawe produces world-class fighters: Shout out to former UFC Champ and Brazilian jiu jitsu black belt BJ Penn! Hilo is not only a breeding ground for scrappers, the city is also a flower garden for femme fatales like Hawai‘i News Now’s Malika Dudley. The Hawai‘i Island town is also a hotbed for...
