Releasing Saturday, March 12thPhotos: Paiea ProjectsBig thanks to Kamea GalleryAloha kakou!This Saturday we unveil a brand new pack dubbed Lawelawe, combining a black pocket tee and a snapback. Lawelawe is defined as to perform, and although it can be used in various different contexts, the context we're using it in is to perform in the sense of entertainment; more specifically to perform hula. It's our way of showing appreciation to an artform that is helping to keep Hawaiian culture thriving, and one artform that they can never take away from us. The cap is a black snapback with a mixed pattern of graphics from red and white hibiscus flowers to hula girls and ASD. The underbrim is white with yellow...
Releasing Saturday, Feb. 19thAloha kakou!Thank you to everyone who came down this past Monday for our Vans release in conjunction with our bredren over at Eighty Four Skate Co. It was a great success thanks to your continuous support! Back to our regularly scheduled release program: This Saturday we have a new pack we're unveiling, along with a new custom New Era. The pack, dubbed Honolulu's Finest features an all black t-shirt with the words "Honolulu's Finest in white Old English (not the 40 oz) letters. Backside has a red crown. Coinciding with the release is an all black New Era that also reads Honolulu's Finest with a red New Era hit and white crest. Lastly is our Mittens tee...
Releasing Saturday, Jan. 29thAloha kakou.We've brought back an iconic t-shirt graphic that's as much a staple as Aloha Served Daily, our Aloha Means Hello & Goodbye in black on black. Finishing off this pack is a tiffany Aloha New Era embroidered in white, with white crest, crown and New Era hit. A guaranteed sell out, so act accordingly!
Releasing Friday, Dec. 31stAloha kakou!Before we head into this New Year, we have a few more goodies that will make a great post-Christmas / pre-New Years gift: Brand new Homegrown tee utilizing the colors that we used in our It's Hawaiian, Sun pack, all printed on an all white tee with a black crown on the back. Along with the Homegrown tee are two caps: an all black UH with a green underbill and a navy blue Kamehameha with an orange logo as well as a green underbill. These will be going on sale Friday morning at 11 AM; online and in-stores.
Releasing Saturday, Nov. 20thAloha kakou!This Saturday we're unveiling our aptly dubbed Locally Owned pack with our first zip-up hoody of the bottom of 2010. The hoodies reference a classic and iconic logo from the late 80's / early 90's era. If you were a young'n or teenager back then, you were guaranteed to see these logos everywhere. We've flipped this into our own design with the FITTED crest on the front and Locally Owned on the backside. Coinciding with this release is a black denim Nihi with red tr-locks, red crest, crown and New Era logo, a white tee dubbed Four Banger which features four Aloha Served Daily logos in orange, green, blue and yellow and black crown on the...
