PRIMO x CHANCE 'EM x CHILLAXIN'
Releasing Aloha Friday, Oct. 7thText by Daniel Ikaika Ito, Photos by Pai'ea ProjectsThe O.G of Beer Primo is the O.G. of the Hawaiian beer scene. Before green bottles were the preferred beers in Hawai‘i. Before BL’s and Silver Bullets made light brewskis cool. Before gangsta rap prompted the consumption of malt liquor. Primo dates back to 1897 and its name means “the best.” Primo is the uniquely Hawaiian premium lager beer—crafted and instilled with the perfect lightness and taste for Hawai’i’s climate and lifestyle. It is rich and golden, with a unique flavor and aroma that comes from a touch of raw Hawaiian cane sugar. Throughout the 60’s and 70’s the beer of choice for uncles, aunties, chicks and the boys was Primo....