Releasing Tuesday, October 1st.Aloha kākou!AHUPUA'A is a land division usually extending from the mountains to the sea. The word itself is very literal. It was called this because the boundary was marked by a heap (ahu) of stoned surmounted by an image of a pig (pua'a), or because a tribute was laid on the altar as tax to the chief. This tuesdayʻs shirt release was inspired by Ahupuaʻa. Here at fitted we strongly believe in traditions. Just like the old ahupua'a, everyone has a job to do to make sure there is balance in the system. If it wasnʻt for all of us working together we wouldnʻt be a cohesive brand. Visually, it shows the mountains, "FITTED" representing the land...
Releasing Saturday, Sept. 28th.Aloha kākou! Itʻs official guys.. Here at FITTED we are saying our final goodbyes to the end of Summer 2013. We've decided that there is no better way to honor this past summer than throwing an END OF SUMMER "ALOHA SALE." This sale will be 50% off the entire store, SELECT ITEMS NOT INCLUDED, ONE DAY ONLY. Help us say aloha to this past summer! Doors open at 11AM. For this saturdayʻs release we are debuting a new MUA fabricated with dark grey melton wool crown and a black melton wool brim. The MUA logo is threaded with sea glass, turquoise, and white. For this weeks tees we are bringing back the "Escape to paradise" design in...
Available for sale online and in-stores now.Aloha kakou!New release now available in-stores and online now. Red tee with black trilocks on the front, and black crown hit on the back. We're also releasing a red Mua with black stitching (Mua logo), black brim, New Era logo and crest on the back.
Releasing Saturday, June 16th.BUY MUA TANK NOWBUY CONCORD PRIDE NOWAloha kakou!Little info on Saturday's release: We created an 'H' Pride New Era with all white upper, black brim, black 'H', New Era and crest hit with purple under brim to perfectly match the recently released Concords (J11). On top of that, we got you covered with yet another tanktop for the summer: a grey Mua tank with matching purple Mua logo on the back and purple crest on the front. Clean!
Releasing Saturday, May 26thAloha kakou!Release for Saturday: Kamehameha New Era with black upper, white New Era & crown hit, white Kamehameha stitching, pink button, lime green brim. Coinciding with this release is our Preservation tank top on grey with orange nene goose graphic and orange crown hit on the back.
