Aloha All,We have a new t-shirt and another Estate LA collaboration. The shirt, printed on an all black pocket tee is dubbed “Mathematics” which features the latitude and longitude of Hawaii printed on the front left pocket and the Fitted crest which pinpoints our island’s location. The back sees the crown hit, Simple and Clean But Very effective. On to the Estate LA collab, we revisited the SHAKA hat from ‘07, this time in an all black denim and tonal hit. The front, for those who may not remember features the shaka and FITTED which rests beneath that. With a Red underbill this really sets it off. Great fitting hats, these always fly off our shelves so do the right...
Aloha.February 14th marks the day of baked cupcakes. Sweet cupcakes, if you catch our drift. A 24 hour period when Cupid puts your better half in a romantical* chokehold; a time when you may find yourself digging deep into your pockets or bank account to buy your significant other confectionery (assorted chocolates / candy), flowers or a simple greeting card. It’s a day of mushy, sappy, pulpy feelings of cavernous emotion; unless you just happen to be unaccompanied by a main squeeze, then it’s usually just another day consisting of possibly finding someone to cupcake it up with (No Stalkers!).To salute this occasion of sappy intimacy, we put together a pack which includes not only a tee for the dudes,...
Aloha.Just a quick announcement about some new product available now: new standard logo tee in white with a celery green Fitted logo and blue crest, same colors ran on the crown backside. Matching hat is an NBA Golden State Warriors (although back then they were known as the San Francisco Warriors) which uses a logo from the 1960s in a navy wool fabric with a celery brim. Get it!Mahalo
Aloha.For 29 years now, the Pro Bowl has made it’s home here in our islands, which has helped our thriving tourism industry tremendously. It’s one of the most watched Bowl games, which succeeds the ‘Big Sunday’ game. Just recently the NFL made a decision to move the Pro Bowl one week before the Super Bowl as well as moving it to whichever city it’s being hosted in, starting in 2010. Both Governor Lingle & Mayor Hannemann were in pressing negotiations to keep the coveted Bowl game in the islands, but NFL commissioner Roger Goodell spoke to the press and disclosed that not only will the next game be played in Miami, but that “Having the game precede the Super Bowl...
Aloha.Shoyu, as it’s known locally, is a natural condiment staple here in the islands. Used on almost everything we consume. It’s essential to almost every meal as ketchup is to french fries. Aloha Shoyu has been around since as early as 1946 and has firm, historical roots here. This shirt that we’re releasing today is printed on red and features Fitted in a circle with “Aloha Served Daily” on the back. The front features the same Fitted logo on the left chest area. Clean & simple is how we do it.
