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HO'OKOA

Aloha.Continuing on with the legacy of Duke Kahanamoku, we’ve yet one more tee to celebrate the life of the legendary man. This specific tee, which we gave the name “Ho’okoa” (which means “brave”), is in admiration of Duke’s bravery. Kahanamoku rescued eight personnel from a capsizing fishing vessel off the coast of Newport Beach. During the extremity of this situation, 29 fishermen from the vessel fell into the heavy seas and out of those 29, 17 perished. Duke used just his surfboard in order to retrieve as many fishermen as he could rescue. From this, the “tradition of lifeguards having rescue surfboards at the ready.” Courageous valor at it’s finest.ALOHA...

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REMEMBERING A GREAT

Aloha.Last year we put out a shirt honoring Duke Kahanamoku whom single-handedly popularized surfing in the modern world. Duke is not only deemed as the Godfather of surfing in Hawaii, but he’s an all around athlete. Duke broke the record for the 200 meter freestyle in the U.S. Olympics in 1912, going on to win a gold medal in the 100 meter freestyle the same year as well as a silver medal with his relay team. In 1920 he scooped up 2 gold medals, one for the 100 meter freestyle and another with the relay team again. Obviously the ocean was where he felt most comfortable at, and according to an acquaintance of Kahanamoku, was “never afraid of anything in...

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HOME GROWN (TUESDAY)

Aloha.Ever since President-elect Barack Obama disclosed to the public and the Nation that he would be running for President nearly 2 years ago at the exact location where Abraham Lincoln gave his epoch-making “House Divided” speech, many Americans, young and old – have been holding high expectations for hope for a better tomorrow and a more patriotic America. Over the course of his one year campaign, the Hawaii born & raised Obama has emphasized his top three priorities; should he ever take the seat that the incompetent George W. Bush currently holds as Commander In Chief – those priorities being to provide universal health care, ending the illegal Iraqi War and steadily increasing energy independence.For millions of young Americans, the...

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PANTANAMA

Aloha.It’s a calm but humid summer day in New Jersey, just a few minutes after noon. The heat is so swelteringly crucial that the neighborhood took it upon themselves to open up the street fire hydrants, a perfect way to cool down. The children are out & about, gallivanting around, enjoying much of what the day is bringing them. Judah, a once former street hustler watches precariously over the kids with a sense of uncertainty while he thinks of what the future of the day entails. You see, Judah is about to take his first, much needed vacation, leaving behind the unnecessary drama that the streets breeds on a daily basis. His destination, the South. More specifically South Beach, Miami....

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RAISE THE BAR

Aloha,Just a heads up, we have a brand new t-shirt and custom MLB pack. The t-shirt dubbed “Raising The Bar” which features a UPC (Universal Product Code) barcode printed in black on the front with Fitted HNL in black lettering. Barcodes play an integral role in all retail businesses which makes it easier to track inventory coming in as well as going out. They’re such a common thing to see on almost everything one purchases, from groceries to clothing, music, DVDs, electronics, etc. There’s also a custom Oakland A’s hat we’re releasing with the shirt seeing all black on all top paneling, a gray wool brim, tonal eyelets and a pink A’s logo.

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