Releasing exclusively in-store and online this Tuesday, June 30 at 11am HST. Please abide by the new safety guidelines while shopping in-store.Aloha kākou!This Tuesday, we’re releasing a new summer-ready Kamehameha snapback and Aloha Ball tee under our FITSTRIKE program. The Kamehameha snapback sports a clean stone-colored cotton canvas base, with a subtle tan Kamehameha logo adorning the front. It also features a teal side New Era logo, a teal and tan back crest and a clear frosted snap enclosure. The matching Aloha Ball tee features cool colors printed on a celadon base.
Releasing exclusively in-store and online this Saturday, June 27 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!We have something for everyone in Saturday’s FITSTRIKE release, which features a fiery red-to-yellow gradient Mua on three different New Era silhouettes—the original 59FIFTY fitted, 9FIFTY snapback, and 9TWENTY curved visor strapback. All three feature a black base, woodland camouflage undervisor, and red side and back embroidery. The snapback version also features a white snap enclosure. Along with the hats, we’re bringing back our No Aku Birds design, inspired by the neon lights of the old Aku Bone Lounge and Grill, on a black tee and black tank top.
Releasing exclusively in-store and online this Tuesday, June 23 at 11am HST. Please abide by the new safety guidelines while shopping in-store.Aloha kākou!After a long hiatus, we’re releasing a new Native snapback this Tuesday under our FITSTRIKE program, and this one doesn’t hold back—from the woodland camouflage front panels, top button and visor to the red trucker mesh on the sides and back. The front logo is stitched in white while the side New Era logo and back crest are both stitched in black and white, and a white snap enclosure finishes the look. Alongside the Native snapback, we’re releasing a new tee entitled Enchanted, which takes its inspiration from Tahiti Drink, the popular tropical cocktail drink that’s been made...
Releasing exclusively in-store and online this Saturday, June 20 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!This Saturday, we’re releasing a bright and colorful pack that’s perfect for summer. Our Vanguard design, created in reverence to Piʻilani, the 15th Mōʻī of Maui, arrives on a black snapback with dark grey undervisor, white eyelets and white snap enclosure. The front logo is stitched in white, lime green, cyan, pink and yellow, while the side logo is stitched in tonal black and the back crest is stitched in cyan and pink. The Brigante snapback features a bold beetroot base with white embroidery all around and finished off with a white snap enclosure. We also have two new...
Releasing exclusively in-store and online this Tuesday, June 16 at 11am HST. Please abide by the new safety guidelines while shopping in-store.Aloha kākou!Tuesday’s FITSTRIKE offerings include a new Nihi snapback and brand new tee design entitled “Intersections.” The Nihi snapback features a cotton canvas base in grey, along with a lava red logo on the front, dark grey eyelets and side logo, dark grey and lava red crest on the back and grey snap enclosure. The Intersections tee comes in silver and features a multicolored print on the back displaying large block letters with intersecting lines spelling out FITTED, with Aloha Served Daily and our coordinates in the upper right corner and our Glitch logo on the front left chest....
