Releasing in-store, online, and at Kealopiko this Saturday, November 7 at 10am HST.Please note, the Pohaku (black) camper will be an online exclusive, while the Mamalu (salmon), Innovation (yellow), Waiwai (navy), Rebuild (slate), and Governance (grey) campers will be in-store exclusives.Please abide by the new safety guidelines while shopping in-store.Photo: @jarettblake & @jmekawaiModels: Dr. Kamana’opono Crabbe, @lohelanikeliihoomalu & @808.fishAloha kākou!Once flawed and weakened, now beautiful and strong. Once cracked and broken, now whole and restored. Used to mend bowls, paddles, canoes, gourds, and more, pewa and other types of patches hoʻoikaika (increase structural integrity) and elevate aesthetic appeal. Rather than casting important items aside, we repair them, continue to use and love them, then pass them on to the next...
Releasing exclusively in-store and online this Tuesday, November 3 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!We’re releasing a new Vanguard hat in both fitted and snapback styles, a brand new design on a hoodie and tee, and a new colorway in the Island design, all under our FITSTRIKE program. The Vanguard 59FIFTY and snapback both feature a cardinal base, navy undervisor, navy top button, navy eyelets, multicolored front logo, peach side logo, and peach and orange back crest. The snapback also features a white snap enclosure. The new Good Ole Days design features a duo-tone photo block with a quote displayed in the center: “I wish it was like the ole days, when you...
Releasing exclusively in-store and online this Saturday, October 31 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!To celebrate All Hallows’ Eve tomorrow, we’re releasing a new Nihi Low Profile 59FIFTY, a family set of Kamehameha snapbacks, and our Tales From the Pali long-sleeve tee, all fitting with the Halloween theme. The Nihi Low Profile 59FIFTY features a clean black and white colorway, while the two Kamehameha snapbacks feature pumpkin orange bases, black undervisors and top buttons, gold front and side logos and white eyelets and snap enclosure. The back crest is gold on the keiki snapback and black and gold on the adult snapback. Our vintage horror-inspired Tales From the Pali long-sleeve tee releases in...
Releasing exclusively in-store and online this Tuesday, October 27 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!For Tuesday’s FITSTRIKE release, we’re bringing out a matching adult and keiki Mua set along with a new Kill Them With Aloha tee. Both Mua snapbacks feature a blue azure 100% wool base, white snap enclosure and woodland camouflage on the undervisor and top button. The front Mua is stitched in white and shades of blue/teal, while the side logo is stitched in white and the back crest is stitched in white and teal (adult) or just white (keiki). The matching Kill Them With Aloha tee features colors tying back to the hats printed on a heather grey base.
Releasing exclusively in-store and online this Saturday, October 24 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!This Saturday, we’re releasing one of our most popular designs on one of our most sought after materials, combining for an instant classic. The Day Tripper snapback features 100% nylon ripstop construction in royal blue, with a black and white Day Tripper patch on the front and white embroidery all around. It’s topped off with a white snap enclosure and a hae Hawaiʻi tag around back. Releasing alongside the Day Tripper snapback is our new Whippah Snappah tee, created as an homage to the late, great Mike Sakamoto and his locally popular Fishing Tales TV show, which we all...
