Releasing exclusively in-store and online this Saturday, June 13 at 11am HST.PLEASE NOTE: The Vanguard snapback will be in-store only.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!We have two new snapbacks and a new Champion short releasing this Saturday under our FITSTRIKE program. First up is an in-store exclusive Vanguard New Era 9FIFTY snapback, featuring white embroidery and snap enclosure on a stone base. Next is a Mua snapback utilizing a Yupoong Classic silhouette in black, with red, yellow, green, blue and white Mua on the front, white crown on the side and white crest on the back, along with a black snap enclosure. Releasing alongside the both snapbacks is a new Champion athletic short in three...
Releasing exclusively online this Thursday, June 11 at 11am HST.Aloha kākou!Moʻolelo by KauwilaIn celebration of Kamehameha Day we dedicate this hat and moʻolelo.Kamehameha I has many monikers which appear in moʻolelo and mele (songs). One of those names is “Amamalua” which could be interpreted as “The Double Sacrifice.” Amamalua is a traditional ceremony to “shake up the system.” Kamehameha I with some guidance from his kahuna made the surreptitious move to sacrifice Imakakoloa at the same time as Kiwalao (who had higher rank) was offering up a pig. This is the first human sacrifice Kamehameha I made and activated Ku who would later become his war-god. The Amamalua was one of the key ceremonies that activated his forceful uniting of...
Releasing exclusively in-store and online this Tuesday, June 9 at 11am HST. Please abide by the new safety guidelines while shopping in-store.Aloha kākou!Exodus, its lyrics written decades in the past could not be more fitting for the now. As we proceed through all that is going on the world, many of us seek leadership to remedy the issues that seem to be mounting by the day. Instead of looking without for the answers, we must look within. If one seeks change, do not proceed blindly. Understanding and comprehension of what one seeks to achieve is essential, for not knowing the path and destination does not allow one to move with intention.Change will not happen overnight. Ultimately, the decisions and actions we make now will...
Releasing exclusively in-store and online this Saturday, June 6 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!This Saturday, we’re releasing an assortment of beanies as well as three Who The Crown Fits tees. We’ve utilized the Mua and Cheehuu logos, with both stitched in white and appearing on black, dark green, olive, slate, navy and heather grey cuffed beanies. The Who The Crown Fits design shows up in white on guava, mint, and purple tees.
Releasing exclusively in-store and online this Tuesday, June 2 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou!For tomorrow’s release, we’re bringing back a design that we hold very close to our hearts, and one that’s never been more true than in the past week. KILLHATE. We wanted to remind everyone of the power of ALOHA and the inherent message within this design: “When love is given, love should be returned; anger is the thing that gives no life.”Click here to read Ola’s full statement.The KillHate design returns on a black tee with red and gold print. Alongside the KillHate tee are two Who The Crown Fits tees and two Who The Crown Fits tank...
