Aloha kākou e na hoa! Most of us have been dumbfounded with the state of our wellbeing in the year of 2020. Many unfortunate events contending with a worldwide pandemic while we try to sort through news cycle after news cycle. What is the truth? Who do we believe? Who we go to for raw, uncut information free of bias and favor? These days, does nothing makes sense? Maybe, maybe not. But what we know deep in our na‘au is that ALOHA is and always will be the key. It starts with us, each individual to make choice—will I be part of the solution or the problem? Will I choose to make my decisions out of fear or love?We can start by taking control of our own actions,...
Releasing exclusively in-store and online this Sunday, May 31 at 11am HST. Please see below for new in-store guidelines to promote safety for everyone.Video: @_andrewtran / @redefined.mediaAloha kākou!We are excited to finally reopen our doors this Sunday, May 31, and it won’t be for just any release! We are extremely honored to team up with the Ethel’s Grill ʻohana to celebrate their 40th anniversary, and doing so as part of our next Caps & Culture event at our brick and mortar location with an Ethel’s pop up in the Annex next door where they’ll be serving ono Frito Pies!Ethel’s Grill has been a local mainstay in Kalihi for four decades, and is one of the true Mom and Pop businesses...
Releasing exclusively online this Saturday, May 30 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!We’re releasing a new 6-panel unstructured camper in five different colors, as well as a brand new tee design this Saturday under our FITSTRIKE program. For the camper, we chose the crowd-favorite Kahiko design for the front, to go along with a white crown on the wearer’s right side and a white crest on the back above the adjustable strap enclosure. We’ll be releasing the Kahiko camper in black, wine, blood orange, olive, and emerald. The new Bumbucha tee features a multicolored retro-style design on the back with a 15 to celebrate...
Releasing exclusively online this Tuesday, May 26 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!This Tuesday, we’re adding to our outerwear catalog with two new coach jackets—one in black and one in woodland camouflage. The coach jacket bodies are constructed from high-quality 100% nylon and feature 100% polyester lining for comfort. They also feature elastic cuffs, a drawstring waist, and button up front. Both jackets showcase a large Brigante logo on the back and a small Who The Crown Fits logo on the front left chest, printed in white.
Releasing exclusively online this Saturday, May 23 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!Saturday’s FITSTRIKE release features new 5-panel campers and a brand new tee design called “Archive.” Both the black and khaki 5-panel campers feature our Every Day vintage-inspired design stitched on the front, white crown on the right, white crest on the back, metal grommets on both sides, and a black clip enclosure to finish the look. The new Archive design traces its roots to the beginning of FITTED’s timeline, reigniting the original desire and technique used to create the original FITTED word mark. Read on to hear Ola recount the beginning of...
