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BIRDS OF PARADISE

Releasing this Saturday, May 16th. Without a doubt in the world, Hawaii has some of the most beautiful and exotic women on Earth. While some may argue this statement, we'll counter-attack that argument with this: Our state is comprised of some of the most diverse ethnic nationalities / backgrounds in the World, and with decades of cross ethnic marriages, has in turn delivered us our beautiful, exotic wahine. To honor our stunning and ravishing women, we've put together a shirt titled Birds Of Paradise, the word "bird" meaning girls or women in "slangular" terms.[blipfm http://blip.fm/profile/FITTED/blip/10475042]This is a pocket tee, with the slogan "Birds Of Paradise" printed in script on the front left pocket, while the back sees a bamboo frame...

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CHEERS!

Releasing this Saturday, May 16th. It's another one of those aluminum foil sweater months again, and summer isn't even officially upon us yet. Just goes to show how much we all really need to take Mother Earth's possible, impending demise into consideration, whether that means going green, conserving electricity or finding other means of alternative transportation. Luckily for us, we have many awe-inspiring beaches to escape from the searing, muggy heat. Another alternative is much more orthodox, head down to any one of our local groceries, pick up a case or two of some cold brewskis, make a quick stop by our shop and pick yourself up one of our brand new, custom made beer pint glasses. Details: These are...

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LET'S KAU KAU!

Releasing tomorrow, May 12th. We all know North Shore has some of the best country scenery, besides the East and West side; and everyone knows that we have the best surfing, bar none. It's a testament to the real, untouched Hawai'i and definitely not as nearly over developed as it is in town. Almost everywhere you look, you can reach out & touch a piece of the old Hawai'i: from the historical scenery in old Haleiwa to the plantation fields sprawled across the many acres that covers the North Shore. Hidden amongst the many surf and trinket shops are some of the most amazing eateries. One of these being Storto's Deli located at 66-215 Kamehameha Hwy. Many of their sandwiches...

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RIDING WITH KOA x THE KOA TREE FOUNDATION

[flashvideo file="video/ALOHA.flv" /]Many of you know of our surf team rider Kekoa Cazimero, son of the infamous Hurricane. The wunderkind has won numerous surfing contests and has a sick sponsorship lineup: FITTED, Hurley, Audi (yes, Audi!), Da Kine, HIC, Reef, Monster Energy Drinks and Hard Rock Cafe. If you ever see the kid at Sandy's, tell him "What up!" and throw 'em a shaka. Or two. Cheee pono! FYI: We're releasing a special project with Kekoa, something you truly won't want to miss out on. We'll be leaking pictures in the coming days, so please keep it locked!

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