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From here on out, any merchandise you see on our updates blog or online shop with the above logo (Nene goose) will signify web only merchandise. Please make a mental note of this. Mahalo.

Aloha.Just a quick head's up, we're putting up a new web exclusive in a few. These will not be sold at the physical shop. Introducing our Tools Of The Trade coaches jacket which features an outer shell of nylon taffeta, lined with 100% polyester brushed tricot. The graphic uses our Tools Of The Trade artwork on both the front and back. The bottom features snap buttons, drawstring, elastic cuffs and reinforced slash front pockets. Please note: The size run on these fit a bit small, so we advise you go one size up than normal. Any questions, please feel free to send us an email.Available right here.Mahalo!

Aloha. This Saturday (April 25th) we'll be releasing 2 crewneck sweaters along with a crazy custom UH fitted. With the way the atmosphere has been acting, a slight winter weather pattern seems to still be upon us, with winds kicking up some heavy gusts. These should hold you down. Pictured below are our white and black crewneck sweaters with clear-gel trilocks on the front, and a crown in clear-gel on the back. The UH (pictured above) features gray on the front 2 paneling, black on the back four with a teal bill and top button and white eyelets. The UH hats are limited to 30 pieces. Also, please note the white crewnecks are limited in sizes, so please respond accordingly.Sidebar:...

Aloha.Today is April 20th. Which equals to 4/20, numerically and horticulturally speaking. Many don’t really know this, but Hawaii was the first state to approve the medical marijuana bill. We’re not going to sit here and glorify the pros of legalizing this fine herb that many politicians and our government have been barring for more than 30 plus years, simply because there are no real facts to base any arguments on the subject. We will however, like to introduce you to our 4/20 shirt, with a side order of Aloha served. Printed on a black tee, the front design features the letters “ASD” (Aloha Served Daily) with muted tones of funny leaves in clear gel spread out through the lettering....

Aloha.kū.pale: nvt. Defense; to defend, ward off.The brand and name Defend Hawaii is now just as synonymous with just about every other local, cult-classic brand that has etched it’s mark on Hawaii’s underground scene. Their themes run anywhere from borderline anti-political messages and even esoteric sovereign issues at times. But the all around message is in the name, which is key: DEFEND HAWAII. Even though most of their designs prescribe a “Get Down or Lay Down” message, there’s a powerful ALOHA stamp behind everything. There’s also a strong physical and visual essence of pride, respect, honor and dignity on almost every design they’ve put out.Everything said above segues into our next release / collaboration with Defend Hawaii, dubbed “Kupale.” The...