Releasing exclusively in-store and online this Thursday, September 25 at 11am HST. Aloha kākou! We have a special Thursday release this week, making available four of the tees we released during the special In The Southern Sun art installation in Waikiki. The pop-up shop-branded tees come in black with white print, vintage black teal print, gold with black print, and neon purple with red print. See Ola’s moʻolelo below and go check out In The Southern Sun if you haven’t yet! “Parcel” carries two meanings that guide this release. A parcel can be a package in motion being shipped, handled, exchanged. It also represents a parcel of land, a defined place that holds history, value, and responsibility. Here in Hawaii...
Releasing exclusively in-store and online this Tuesday, September 23 at 11am HST. Aloha kākou! This Tuesday, we’re releasing a brand new tee design called Nihoniho in two colors—cobalt with white print and dolphin blue with red print. Check the moʻolelo by Ola below: “Nihoniho” translates to jagged, serrated, or notched. Intentionally capturing the energy of this custom typeface using irregular edges and fractured forms to create a lettering system that is raw and deliberate. Those jagged edges resembling ʻaʻā forming over vast distances, coral forming rough reef lines, or niho being fixed and threaded to Leiomano. Every cut and angle in the letters reminds us that design doesn’t need to be smooth or polished to carry weight. Statements and story...
Releasing exclusively in-store and online this Saturday, September 20 at 11am HST.
Aloha kākou!
Saturday’s FITSTRIKE release consists of a Mua 59FIFTY, a Stay tee, and fresh from the archives, our classic Skyline tee. The Mua 59FIFTY features a black base with orange undervisor, along with orange, white, and gray stitching on the front, white stitching on the side, and orange and white stitching on the back. The Stay tee features a white print on a cement tee, and the Skyline tee features a white print on a vintage black base.
Releasing exclusively in-store and online this Tuesday, September 16 at 11am HST.
Aloha kākou!
We’re releasing another UH-themed pack this Tuesday, consisting of a Mānoa Mist snapback, Kālai tee, and Heraldry tee. The Mānoa Mist snapback features a black 100% nylon ripstop base with a white snap closure in the back, white and UH colors stitched on the front, and white stitching on the side and back. The Kālai tee features white and gray print on a black base, while the Heraldry tee features white print on an army-colored tee.
Releasing exclusively in-store and online this Saturday, September 13 at 11am HST. Aloha kākou! We have a new Kamehameha 59FIFTY releasing this Saturday alongside a brand new tee titled World Class. The Kamehameha 59FIFTY starts with a clean black base and adds a kelly green undervisor, white stitching on the front and back, and lime green stitching on the side. The all-new World Class tee brings a vintage graphic aesthetic to a historical fighting tradition known as mokomoko. Check the moʻolelo by Ola below: MOKOMOKO - “WORLD CLASS” World Class Built in Hawaiʻi, tested on the world stage From the middle of the Pacific, the most isolated land mass on earth, Hawaiʻi has always created something the world can’t ignore....
