Releasing exclusively in-store and online this Tuesday, September 9 at 11am HST. Please note, the Mua 59FIFTY will be releasing ONLINE ONLY. (Note: Hat releasing is different from hat pictured above) Aloha kākou! This Tuesday, we’re releasing a new Mua 59FIFTY as an online-only exclusive, along with a pair of Get Down tees and a pair of brand new tees called Tried and True, all under our FITSTRIKE program. The Mua 59FIFTY features a black base with blue azure undervisor, front logo stitched in blue azure, gray, and white, side logo stitched in white, and back logo stitched in blue azure and white. Both the Get Down standard fit tee and women’s Get Down oversized crop tee feature white...
Releasing exclusively in-store and online this Saturday, September 6 at 11am HST. Aloha kākou! We’re releasing another UH-themed set this Saturday, featuring a Kālai Hawaiʻi A-Frame snapback, an FH Retro A-Frame snapback, two Kālai tees, one women’s Kālai cropped tee, and a Heraldry tee. The Kālai Hawaiʻi A-Frame snapback features a dark green front panel, orange visor, white trucker mesh, a gray top button, and a white snap closure. The front and back embroideries are green and orange while the side embroidery is green and white. The FH Retro A-Frame snapback features a denim base with white eyelets, a white rope across the front, and a white snap closure around back, while the front and back logos are stitched in...
Releasing exclusively in-store and online this Tuesday, September 2 at 11am HST. Aloha kākou! Tuesday’s release brings back our retro UH-inspired Mānoa Mist design on a 59FIFTY and snapback, and matches them to a new Hoʻi i ka Piko tee and two Kālai tops. The Mānoa Mist 59FIFTY and snapback both feature a woodland camouflage base with black eyelets and the snapback also features a white snap closure. The front logo is stitched in white and the traditional UH Rainbow colors, while the side New Era logo and back crown/saber logo are stitched in white. The Hoʻi i ka Piko tee features a vintage Warrior Football design on a sage tee, while the standard Kālai tee features a white and...
Releasing exclusively in-store and online this Saturday, August 30 at 11am HST. Aloha kākou! We’re back at it again with our friends at HRDLCK, and this time around we created a capsule around the unique and remarkable mālolo, or flying fish. This special fish has long pectoral fins that resemble wings, and when threatened by predators, it launches out of the water at a high speed, spreads its long fins, and glides through the air (sometimes up to 1,300 ft) to evade becoming prey. Seeing a school of mālolo leaping out of the air and gliding together off the leeward coast is an amazing sight, so we’re honoring these cool air gliders with a special capsule centered around the Mālolo...
Releasing exclusively in-store and online this Tuesday, August 26 at 11am HST. Aloha kākou! This Tuesday, we dug deep, deep, deep into the archives for a true classic—our ASD Culture design—which has been kept on ice for 15 years. The sports monogram-inspired design features ASD intertwined and stitched in white on the front of a black/white pinstripe 59FIFTY. It also features a white side New Era logo, a black and white crest on the back, and a kelly green undervisor to complete the classic baseball look. Not only do we have a classic hat design coming back, but we also have a brand new tee design making its debut. The Stay tee features blackletter font spelling out HONOLULU OAHU to...
