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KAMEHAMEHA 59FIFTY, KAMEHAMEHA SNAPBACK, & ALL IN CHECK TEE

Releasing exclusively in-store and online this Saturday, October 25 at 11am HST. Aloha kākou! This Saturday’s release takes it back to the golden era with raw, vibrant, and unapologetic steeze of the 90s hip-hop scene. From freestyle ciphers in New York to backyard kanikapila sessions in Nānākuli, both cultures thrive on rhythm, community, and vitality. The islands have long carried their own flavor of hip-hop combining our aloha with attitude, and storytelling with style. With that mindset, we’re proud to present our All In Check Tee. Drawing inspiration from Busta Rhymes’ explosive anthem “Woo-Hah!! Got You All in Check,” we flipped that energy island-style infusing the “WOO-HAH!!” with a Hawaiʻi twist, turning it into our own statement, acknowledgement, and a...

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FITSTRIKE RELEASE: TRIED AND TRUE TEE

Releasing exclusively in-store and online this Tuesday, October 21 at 11am HST. Aloha kākou! We’re releasing a new Tried and True tee this Tuesday under our FITSTRIKE program. The Tried and True three-dimensional design stands tall in white print on a chocolate tee, with a small crown on the back.

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FITSTRIKE RELEASE: STANDARD OPERATION TEE

Releasing exclusively in-store and online this Saturday, October 18 at 11am HST. Aloha kākou! We have another brand new tee design releasing this Saturday under our FITSTRIKE program. The new design is called Standard Operation and features a large flower illustration on the back, surrounded by our slogan The Pacific Standard, along with our name, Aloha Served Daily motto, and location coordinates. The front features our crest and wordmark on the wearer’s left chest, printed on a matcha tee.

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FITSTRIKE RELEASE: REFRACTION TEE & REFRACTION WOMEN’S TEE

Releasing exclusively in-store and online this Tuesday, October 14 at 11am HST. Aloha kākou! Tuesday’s FITSTRIKE release showcases a brand new tee design called Refraction, which features a three-dimensional sunken design with gold trim and Hawaiʻi in white on the front, and a small yellow crown on the back. The Refraction design arrives on a limestone standard tee and off white women’s cropped boyfriend tee.

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FITSTRIKE RELEASE: THE CLAWS CLAUSE TEE

Releasing exclusively in-store and online this Saturday, October 11 at 11am HST. Aloha kākou! This Saturday, we’re releasing a brand new design called The Claws Clause on a black tee. The Claws Clause design features a regal seal on the back in a rough, chiseled art style, with matching wordmark on the front, printed in yellow, red, blue, and green.

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