Aloha kākou! Time moves in layers: the past, the present, and how we carry forward. Every narrative holds a tension; a pull toward something waiting to be understood. A recognition, reciprocity, and a hope to hold space worthy of those that held it before.Our focus settles on Hanakahi, where the clouds connect the mountain and town. In that space, our perspective widens, shaped by what came before and what stands with us now.This work isn’t repetition; A continuation rather, recolored through time and informed by where we stand today.We are carrying forward pieces that live beyond product, to be remembered for the way they moved, the way they were worn. For Auntie Nalani.This gathering is a collection with intent, it...
Releasing exclusively in-store and online this Tuesday, April 7 at 11am HST.
Aloha kākou!
We have a new FITSTRIKE Slaps Wind set in 9FIFTY, 9FORTY A-FRAME, and 9TWENTY New Era bodies. All Slaps Wind caps are constructed in navy with a gray undervisor while featuring the Hae Hawai'i stitched in traditional colors outlined in yellow. All caps will have the iconic Cheehuu located on the rear.
Releasing exclusively in-store and online (FittedHawaii.com and PaieaProjects.com) this Saturday, April 4 at 11am HST.Aloha kākou! Across Hawaiʻi, every island holds a Kona moku—except Maui. Kona, the leeward side, is known for lands that are hotter, drier, and flatter, shaped by the natural balance between Kona and Koʻolau. These moku are more than regions—they are bio-regional systems made up of interconnected ahupuaʻa that sustain life and community. “Papahi i ka hae o ka lanakila” — Honor the flag of the victor. The #20 marks 20 years of Fitted on Kona Street in the Kona moku of Oʻahu—honoring legacy, resilience, and the communities that continue to carry it forward. Introducing: Fitted + Paiʻea Projects KONA HEAT Basketball Jersey Fitted + Paiʻea Projects KONA...
Releasing exclusively in-store and online (FittedHawaii.com and PaieaProjects.com) this Saturday, April 4 at 11am HST.Aloha kākou! Paiea Projects + Fitted present the Kona Heat Collection, dropping Saturday, April 4 at 11AM. A collection rooted in place, purpose, and community. Originally designed to celebrate Fitted’s 20-year anniversary on Kona Street, this jersey now carries even deeper meaning. Proceeds from this release will support the @HawaiianCouncil Kākoʻo Mai Fund, aiding Native Hawaiian communities impacted by the recent Kona Low storm systems. Inspired by the moku of Kona on Oʻahu, stretching from Kapūkakī (Red Hill) to Kawaihoa (Koko Head), this piece reflects the ʻike of our ʻāina — where Kona lands are known for being warmer, drier, and resilient. Much respect to @anuheajams who is raising an ‘ohana in...
Releasing exclusively in-store and online this Tuesday, March 31 at 11am HST.
Aloha kākou!
Tuesday’s FITSTRIKE release consists of a new Mua snapback and Who The Crown Fits tee. The Mua snapback features a teal base with graphite undervisor, white eyelets, white top button, and white snap closure. The front logo is stitched in white, black, and gray, while the side logo is stitched in white and the back logo is stitched in white and gray. The WTCF tee features black print on a charcoal base.
