Releasing exclusively this Thursday, June 11 at 11am HST. model: @ikaikaloha Aloha kākou! In recognition of Kamehameha Day we present this capsule to share a mo'olelo. Before Kamehameha consolidated under one kingdom, someone tried to stop it before he took his first breath. When Kamehameha was born, the high chiefs of Hawaiʻi were gathered. A genealogical chant proclaimed this newborn's future and so the plot began. High Chief Keawemauhili of Hilo said: "Pinch off the tip of the young mulberry shoot." The child was a threat to the existing order. Funny thing about those days — prophecies and kauoha ruled decisions. To counter that, the infant was taken away in secret, reared in hiding, kept from the reach of the...
Releasing exclusively in-store and online this Tuesday, June 9 at 11am HST.
Aloha kākou!
Gold has long represented achievement, prestige, and legacy. Tomorrow we bring a piece of that with our FITSTRIKE drop.Leading the release we have a Slapswind Grown 59FIFTY alongside with our Pride 9FORTY A-Frame Snapback. The two caps features chrome crowns, black visors, and green undervisors. Paired alongside is the return of the Ekahi tee presented in a white body with red and gold print inspired by a legends crest, island pride, and the foundations that continue to shape who we are.
Releasing exclusively in-store and online this Saturday, June 6 at 11am HST. This Saturday with our caps we will have a light release with our Mua A-Frame Snapback and Mua Strapback both in black and presented with a multi forest gradient embroidery. As for our tee in the mix the graphic is inspired by the iconic imagery of The Godfather, this graphic draws a parallel between fiction and reality. It is a reminder that power, influence, loyalty, and ambition have always played a role in shaping history. While the story of Hawaiʻi is far more complex than any movie, its past is filled with moments where decisions made behind closed doors changed the course of the islands forever. Printed on...
Releasing exclusively this Tuesday, June 2 at 11am HST.
Aloha kākou!
This upcoming Tuesday we're bringing together earthy tones, natural textures, and everyday staples with the latest installment of our FITSTRIKE program.
Our Kou Snapback arrives in a clean stone crown paired with a burnt wood visor and button. Olive embroidery and matching eyelets provide a subtle contrast while tying together the natural palette throughout the cap. Our Slapswind Grown Snapback comes back in an all over Realtree fabric. A twist of bringing outdoor-driven aesthetic while exemplifying our beloved Hae Hawaiʻi. And lastly dropping is our DAILY FEED tee on a chocolate body and dark khaki print.
Releasing exclusively this Saturday, May 30 at 11am HST. models: @ashxpassion@brvddd Aloha kākou! Leading the collection is the KAMEHAMEHA 9FIFTY SNAPBACK featuring a black crown accented with white eyelets and embroidered logos. Clean, timeless, and built to stand out through contrast alone. Added in the mix is our PRIDE 9FORTY A-FRAME SNAPBACK, constructed in an Everest Green body with Pine Needle Green visor and button details. Finished with gray front embroidery. Returning to the lineup is the SAVE VANESSA TEE and, for the first time, the SAVE VANESSA WOMEN'S BOYFRIEND TEE. The graphic centers around the Kamehameha butterfly, one of Hawaiʻi's most recognizable native insects and the official state insect of Hawaiʻi. Known scientifically as Vanessa tameamea, the butterfly serves...
