Releasing exclusively in-store and online this Friday, November 29 at 12am HST. Aloha kākou!The cornerstone of our Black Friday event is our Lā Kūokoʻa Collection and the three powerful pieces that encapsulate the theme through the moʻolelo below. Mahalo for rocking with us through all the Black Fridays throughout the years, and we hope to make this one even bigger and better. MOʻOLELO: ESTEEM He Lā‘au ku ho‘okāhi, he lehua no Ka‘ala.A lone tree, a lehua of Ka‘ala. An expression of admiration for an outstanding person, unequaled in beauty, wisdom, or skill. Have you ever thought about those childhood friendships—the ones that shape who you are, where you have each other’s backs no matter what? That’s the kind of bond...
Releasing exclusively in-store and online this Friday, November 29 at 12am HST. Aloha kākou!Beginning Black Friday, weʻre introducing a multi-part collection titled EVSV (short for “Evasive”), with a focus on our new pattern of the same name. This collection also sees the return of our partnership with Scott Hawaii on a new slipper, as well as a new premium umbrella.MOʻOLELO:Living here in these islands we have a term “Coconut wireless” when referencing how fast positive or negative information travels. One day I asked my cousin on Moloka‘i if he could send me some deer backstraps. My plan was to make a hearty stew, working within that “use what get” framework we all know so well. His response is classic: "Brah, why...
Releasing exclusively in-store and online this Friday, November 29 at 12am HST. Aloha kākou!Next up, we’re expanding our foray into golf with a highly focused collection, centered around premium materials and construction. In this collection, we’re introducing a brand new golfer cap through the TROPTECH and PROVISION labels, along with a technical polo through TROPTECH, and a set of FITTED Taylormade Tour Response golf balls.BRIGANTE PROVISION GOLFER - GRAY- FITTED + TROPTECH + PROVISION F5 Golfer snapback- 100% nylon- One size fits most MEADOW TECH POLO - BLACK / KAHALOA WIND- TROPTECH mens short sleeve tech polo- Polyester/spandex TAYLORMADE + FITTED TOUR RESPONSE GOLF BALLS - DOZEN PACK- 1 dozen set (4 sleeves of 3 balls)- 4 designs per dozen...
Releasing in-store ONLY this Friday, November 29 at 12am HST.
Aloha kākou!
Along with all of our Black Friday releases, we’ve allocated a small number of Kealopiko + FITTED campers from the most recent collaborative release, arriving in an assortment of incredible patterns. Due to the limited quantities, we will only be releasing the Kealopiko + FITTED campers at our flagship location during our Black Friday festivities.
Releasing exclusively in-store and online this Friday, November 29 at 12am HST.
Aloha kākou!
The most anticipated FITTED day of the year is here—Black Friday is upon us! We have a plethora of product releasing tonight at midnight, and we’ll separate them out into multiple blogs in order to shine light on each collection.
All new release items except collaboration products (KEALOPIKO + GOLF BALLS + SCOTTS) will be on sale at 20% OFF for the day. For online orders, the discount will automatically be applied at checkout.
We’re starting Black Friday off with a whole set of FITSTRIKE product, including New Era hats, Tier Zero PROVISION hats, hoodies, and tees. Check the collage below for the full set.
