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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FIRST RELEASE)

Releasing in-store and online this Saturday, June 14th, 2014.Aloha kākou!We are proud to present to you the first release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.Maiʻa BucketFeatures the Maiʻa pattern printed on polyester poplin, with a mango top panel. Maiʻa Pacific Standard 5-Panel CampFeatures the Maiʻa pattern printed on polyester poplin for the entire base with our Pacific Standard label stitched on the front. Also features white side crown and back crest embroidery along with a black clip enclosure. Maiʻa Who The Crown Fits Tee – NavyOur standard logo on a...

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SPRING 2014 D2 “LEGACY” (SECOND RELEASE)

Releasing in-store and online this Saturday, April 5th, 2014.Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. “Home Grown” Bucket HatOriginally released in 2009 with a white base, we are bringing the "Home Grown" pattern back on a private label bucket hat, this time on a black base. The pattern is an homage to the cult classic “Home Grown” compilation album from 1977. “Home Grown” Tee – BananaLike the bucket hat above, the type treatment on this tee is a nod to the “Home Grown” album from 1977, and features the floral pattern fill from our 2009 release on a banana colored shirt. The saying “Home Grown” is also a...

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SPRING 2014 D2 “LEGACY” (FIRST RELEASE)

Releasing in-store and online this Saturday, March 29th, 2014.Aloha kākou!Since we first opened our doors back in 2004, we have strived to not only release great looking product, but to also create meaningful designs that center around authentic Hawaiian culture, whether it be past or present. In each piece we offer, we try to teach and share the story behind it through the traditional style of Hawaiian moʻolelo (story-telling). In doing so, we hope to create or strengthen the connection to Hawaiʻi, and the pride in embracing that connection.As we near a decade in this business, we chose to look back to the beginning and everything that has brought us to where we are now: countless designs that have stood...

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TORI RICHARD + FITTED

Releasing in-store and online Saturday, March 22nd.Aloha kākou!As we bring our Tori Richard + FITTED collection to a close, we'd like to give a huge mahalo to all of you for the continued support with each week's release. The aloha shared between everyone in line is truly amazing to see.We'd also like to send a very special aloha and Mahalo nui loa to the Tori Richard family for allowing us to collaborate with them, and for giving us access to their archive of premium cotton lawn fabrics. It was an honor to be able to bring their extraordinary fabrics and patterns to a new medium. Tori Richard was where I started my career many years ago and without the high...

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TORI RICHARD + FITTED

Releasing in-store and online Saturday, March 8th.Aloha kākou!Mahalo to everyone that stopped by last Saturday for the first round of our special collaboration with Tori Richard. Continuing with our month-long capsule release, we're excited to announce the next two pieces from the collection. The “Thai Batik” snapback and the “Party Line” 5-panel camper, both in navy, will be released in very limited quantities this Saturday, March 8th. “Thai Batik” Snapback in Navy “Party Line” 5-Panel Camper in Navy

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