Releasing in-store and online this Saturday, March 1st."I have a soft spot in my heart for the 58-year-old iconic resort wear company, Tori Richard. The prestigious brand is known for their discerning taste, amazing color, and intricate art design on every garment they produce. I could not have asked for a more ideal opportunity to start my professional career fresh out of design school. Over the years I’ve kept in contact with the good folks at Tori Richard, visiting often to catch up with everyone and talking with Josh Feldman about everything from kids to cars. When we finally figured out a program that we could execute, we got the green light and went browsing through their archives for a...
Releasing in-store and online this Saturday, February 15th.Using Mt. Wai‘ale‘ale as our source of inspiration, we present the product shots and descriptions for the entire Spring Delivery One collection, entitled “Water is Life.” “Wai‘ale‘ale” Aloha SnapbackAs one of the cornerstones of this collection, this Aloha snapback utilizes nylon ripstop material covered in our new Wai‘ale‘ale pattern, based on the vibrant and flourishing rainforest of Mt. Wai‘ale‘ale on the island of Kaua‘i. It also features white embroidery on front and back, black embroidery on the sides, and white snap enclosure with red crest snap tag, as well as a red top button and undervisor. “Rain Camo” Kamehameha SnapbackOur first ever Kamehameha hat with a two-tone logo, featuring black on red embroidery. Based on...
Releasing in-store and online this Saturday, February 15th.“Mōhala i ka wai ka maka o ka pua” (Unfolded by the water are the faces of flowers).Starting off with this powerful quote, we build upon its principle meaning: Water is needed to sustain life. It plays a crucial part in the growth and prosperity of all living things. In Hawai‘i, we’re surrounded by it, we use it for nourishment and entertainment, and we ultimately embrace it.Hawai‘i is also home to one of the wettest spots in the world. Mt. Waiʻaleʻale, also known as the Heart of Kaua‘i, averages about 450 inches of rainfall annually. Its precipitation supplies numerous waterfalls, sending down rushing streams on all sides to feed the only navigable rivers...
Releasing in-store and online this Saturday, January 25th, 2014.[Model Ryan Yamamoto looking toward the site of the old Honolulu Fort.]Aloha kākou!As many of you know, we here at FITTED have a deep affinity for Hawaiian culture and we enjoy passing anything we learn on to our friends and family. This Saturday, we have a special quickstrike release, aptly titled “Kekuanohu.” Utilizing our newly dubbed Kulāiwi (homeland) graphic, we pay homage to the old Honolulu Fort.In the early 19th century, King Kamehameha granted Russian fur traders permission to build a simple storehouse close to where Aloha Tower stands today, but they instead constructed a fort and raised their Russian flag. When King Kamehameha learned of this, he kicked them out and...
Releasing in-store and online this Saturday, January 18th, 2014.
Aloha kākou!
This Saturday we’re releasing a new Kamehameha snapback specially designed for the Kamehameha Schools Surf Team, featuring white embroidery and top button on a deep navy base. A gray undervisor and white snap enclosure finish off the look. To go with the hat we’re also releasing our classic “Aloha Served Daily” tee in navy with white print.
