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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MAUI WOWIE TEE / STORE CLOSURE

Releasing exclusively online this Tuesday, March 24 at 11am HST.Please note our Kona Street location is closed for the time being.Aloha kākou!We have a new FITSTRIKE Brigante snapback and brand new tee design entitled Maui Wowie releasing this Tuesday. The Brigante features a tiger camouflage pattern covering the front two panels and visor, with the side and back panels made of white trucker mesh. The front logo, eyelets, and snap enclosure are white, while the side logo and back crest are black and white, and the top button is finished in black. The new Maui Wowie tee mixes a vintage advertisement poster look with the potent Valley Isle supply of sativa, printed on a military green tee. STORE CLOSUREDue to the...

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KAHIKO LIHAU 5 PANEL

Releasing Saturday, Sept. 14, in-store and online.Aloha kākou!This Saturday we bring to you another water resistant rip-stop nylon, but in a 5-panel in our sold out floral Aloha Lihau print from the summer D1 snapback. This 5-panel features a white strap and red clip, with our Pacific Standard tag, and a detailed embroidered hula girl on the front.

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'H' PRIDE NEON / BLK NEW ERA SNAPBACK

Releasing today at 11 AM.Aloha kākou!Hope you all had a great, fun-filled Memorial Day weekend. Brand new release today: black 'H' Pride New Era snapback with a neon green 'H' Pride logo, blacked-out New Era logo, white crest and black snap. Also, don't forget, we're offering 20% off select items in-store and online this week. Ends Friday! Please see this post for more details and info. Mahalo to all vets, past and present for your service!

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FITTED FAITHFUL

Releasing Tuesday, May 14th.Aloha kākou!The iʻiwi or Hawaiian honeycreeper bird of Hawaiʻi is considered to be of significant value within our rich culture and history. The feathers of the iʻiwi were championed by the aliʻi which were used to decorate ʻahuʻula and mahiole; where some of these cloaks for the elite class contained up to hundreds of thousands of the fiery red feathers of the iʻiwi. Unfortunately, due to their native forests being cleared for farming and unnecessary urban development, the iʻiwi species has declined significantly in numbers and is now listed as a threatened species, which portrays a similar parallel to the Kanaka Maoli due to the introduction of diseases from Western contact which slowly decimated the Native population....

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SLAPS WIND x MUA NEW ERA SNAPBACKS x CABERNET x RAMBLE ON

Releasing Saturday, May 4th.Aloha kākou!Nice little pack dropping this Saturday. We've revisited two of our tees for Spring, both of which were originally released in 2011. For the two shirts, we've brought back our Cabernet tee as well as our Ramble On tee, our ode to Robert Plant and Led Zeppelin. The latter is printed on all white with black print of FITTED HNL, Homegrown, trilocks, FITTED crest and Aloha Served Daily; black crown hit on the back. The former (Cabernet) is printed on charcoal heather gray with 2004 BLEND printed in white and teal; Premier Cru Superieure / Aloha Served Daily logo printed in white on the back. Our two hats that compliment the two shirts are both New...

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