Releasing in-store, online, and at select stockists this Saturday, August 9th, 2014.Aloha kākou!We are proud to present to you the first release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.MAIʻAA bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist...
We continue our exploration of “Perception” in Hawaii with our Summer 2014 Delivery 2 Collection. Working off the three patterns we introduced in Delivery 1, we transition into darker imagery through the use of bolder, deeper colors.Like our Delivery 1 Collection, our Delivery 2 Collection takes it back to the early to mid-1900’s, from the annexation of Hawaii to our admittance into statehood and beyond. The overall theme is “Perception,” and with that we focus on the tourism boom in Hawaii and the perception of outsiders looking in vs. the insiders looking out. The hula shows, tiki bars, wahine in grass skirts, and everything in between — there was a grand perception of Hawaii that wasn’t necessarily matched from the...
Releasing this Tuesday, August 5th (Mua releasing in-store and online, Kamehameha releasing in-store only). Aloha kākou! Tomorrow’s FITSTRIKE release will consist of a Mua snapback and a Kamehameha 59FIFTY. The bright Mua features a beetroot crown with dark gray undervisor and black uppervisor, top button, eyelets, and side New Era logo. The front Mua logo consists of white, calypso green, inlet green, sea glass, and bridal turquoise in a smooth gradient. It also features a sea glass back crest and white snap enclosure. The Kamehameha features a rifle green crown, brown uppervisor, and mahogany eyelets. The undervisor, top button, and side New Era logo are red while the back crest and front logo are stitched in merit gold. Both hats...
Releasing in-store and online this Saturday, August 2nd, 2014.Aloha kākou!We are extremely fortunate to team up with one of our favorite local spots, Helena’s Hawaiian Foods, on a strongly branded collection—and we’re excited to share the collection with everyone, along with a short video of our history together, going deeper than just great food. The collection consists of two New Era snapbacks, five tees, and one tank top, all showcasing Helena’s branding. The Helena’s logotype and visual collage of local food was originally hand drawn by Winnie Ing, cousin of current owner Craig Katsuyoshi. They’ve given us the unique privilege of taking the classic hand drawn style and giving it a modern make-over, while staying true to the original look.Both...
Releasing in-store and online this Saturday, July 26th (Islanders tee will also be available at Blue Hawaii Surf).Aloha kākou!This Saturday we will be releasing a special Camouflage Islanders pack, consisting of two FITSTRIKE H Pride snapbacks and a new Islanders tee in black. The first H Pride features a scarlet red crown with brass embroidery around the front, side and back. The uppervisor is cloaked in woodland camo while the undervisor and top button are done in black. A white snap enclosure finishes the look. The second H Pride features a black crown with a visor dipped in woodland camo. The front H Pride logo is stitched in white to match the back snap enclosure. Also features black crest embroidery...
