UPDATES — FITTED RSS

Available now in-stores and online now.

Cop 'em now before they're gone. Limited numbers!

Available for sale nowAloha kakou!New release in and readily available now, both in-stores and online. This t-shirt is influenced by "Coppe [kab]- From Old English. Originating from the Dutch invaders who populated the northeast midland region of England. The term cobweb, which is used to refer specifically to abandoned spider webs, comes from the root word, coppe. This tee references the forgotten remnants of those who have influenced the Hawaiian community and have since passed. Invisible to most, their cobwebs are an obvious reminder to those willing to see, with unclouded eyes, the connection between our past and our potential." The shirt spells out FITTED in teal and white appearing in a cobweb style. We're also offering a new teal,...

Releasing tomorrow, Oct. 18thAloha kakou!New release for tomorrow. Simple and straight forward, you know what it is. Black FITTED logo tee with a white fill and neon green splatter pattern printed on the inside with a Negro League Hillside Giants New Era.

Releasing Saturday, Oct. 8thAloha kakou!Along with our Primo pack dropping tomorrow, we also have a new pack dropping on Saturday. Dubbed All Roads Point To Hawai'i, the concept behind this is that we and a lot of the rest of the world look at Hawai'i as the center stage of the world. From a government / military perspective, it's one of the most strategic places to set up military and naval bases (despite our objections). It's a great place for import and export of commerce and if you ever plan on flying from the US mainland to anywhere across the Pacific, chances are you will end up stopping by Hawai'i anyway. Even in recent years, Hawaiian culture has infiltrated mainstream...