Hilo On My ChestBy Daniel Ikaika ItoReleasing this Saturday, Sept. 10th (in-stores and online) Hilo is on the rise, homey. Paie’a Projects and Fitted are teaming up, once again, with a basketball jersey and New Era fitted cap. This Hilo pack recognizes the modern and historical influences of the capital of Hawai‘i County.It’s sons and daughters are doing it big in mainstream culture. The eastside of Moku o Keawe produces world-class fighters: Shout out to former UFC Champ and Brazilian jiu jitsu black belt BJ Penn! Hilo is not only a breeding ground for scrappers, the city is also a flower garden for femme fatales like Hawai‘i News Now’s Malika Dudley. The Hawai‘i Island town is also a hotbed for...
Releasing Tuesday, June 28thMahalo to everyone who came through to our Native Rights collaborative party with Cukui. We can't thank you enough for your continued support! Also, many mahalos for supporting our J Boog x Westafa pack. For those who may have missed out the first time, we still have a few sizes left on our online store. They're flying off the shelves quick, so be quick!Tomorrow we're releasing a black logo tee with a white logo fill and burgundy stroke, burgundy crown on the back.
Releasing Saturday, June 25thAloha kakou!As you may have noticed lately, we've been giving out sneak peaks of our highly anticipated Westafa x J Boog x FITTED pack. A couple of weeks ago we put out our teaser video (which can be viewed up top) which saw @DJ Westafa explaining how the project and concept came into fruition, as well as a little history of our ever growing relationship. Some of you may remember DJ Westafa holding it down on the 1s & 2s at our initial launch party of our online store. You may have also noticed that the majority, if not damn near all the songs were in some way, related to FITTED. J Boog also made an impromptu...
