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Available in-stores only now.

Releasing Saturday, July 14th. Due to the printing process, shirts may have abnormal inconsistencies, we cannot guarantee that garment is 100% flawless"Aloha kakou!Update for Saturday's release: New colors in our Aloha Served Daily snapback: all teal upper with black brim and white stitching on crown, New Era and shaka hit (sits above the snap). White snap and green & white FITTED tag, black brim, green underbrim. We're also release a black as well as red Alakai tank top, a new Escape to Paradise mens tee and a womens Escape to Paradise tanktop, which utilizes a racerback style tank.

Releasing Tuesday, July 10thAloha kakou!Quick update for tomorrow's release: Brought back a classic by the true definition of the word: Our Les Murakami UH inspired Mua, in green, white with red, yellow, green, blue and black - along with two matching Native tees: green and white & black and white. Both tees have a white crown hit on the back. See you tomorrow!

Releasing Tuesday, July 3rdAloha kakou!Every culture and city has their must-have "necessities" in life. In LA, you have The Recipe: Women, Weed & Weather. In Hawai'i, two essentials that go together like salt and pepper: pakalolo & poke. What better way to unfold from a long day at work then picking up some fresh, 'ono poke & pakalolo and having a small smoke session with our amazing sunset as the backdrop? Can't get any better than that! We've teamed up with our friends over at Crooks & Castles for our second collaboration effort, with an offering of our Pakalolo & Poke snapback, Pakalolo & Poke tee (black and white) which will be available exclusively at FITTED, and the Tri Loc...

Releasing Saturday, June 30thAloha kakou!Saturday's release: All Red Mua fitted New Era with hints of gold, orange and brown with orange New Era logo hit and red & orange crest hit on the back.